Oral-B® Introduces First of Its Kind Power Toothbrush to the United States

Tue Feb 5, 2013 9:02am EST

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The New Oral-B Professional Series Deep Sweep is a Breakthrough in Brushing
Technique for U.S. Consumers
CINCINNATI--(Business Wire)--
Oral-B®, a worldwide leader in the brushing market, announced today the launch
of its newest rechargeable power (electric) toothbrush to the popular
Professional Series line-up: the Professional Series Deep Sweep TRIACTION. The
new Oral-B Deep Sweep TRIACTION toothbrush is a breakthrough in brushing - the
first of its kind in the United States to combine the familiar brushing motion
of a manual brush with the comprehensive power of advanced triple zone cleaning
action to cover more surface area and remove up to 100 percent more plaque vs. a
regular manual toothbrush. Furthermore, with up to 48,800 bristle movements per
minute select models of the Oral-B Deep Sweep TRIACTION remove up to 76% more
plaque in hard to reach areas versus Sonicare FlexCare.

Oral-B Professional Series Deep Sweep TRIACTION 5000 (Photo: Business Wire)

"Taking proper care of one`s teeth and gums is essential for optimal oral
health," noted Dr. Jonathan B. Levine, world-renowned dental expert and Oral-B
partner. "I recommend Oral-B power toothbrushes to my patients because they are
superior to manual brushing in removing plaque and come with a variety of
features to address every patient`s brushing style." 

With its familiar, manual-shaped brush head designed to compliment people`s
natural, back-and-forth brushing motion, Deep Sweep TRIACTION has a unique
combination of sweeping and stationary bristles, and a dynamic angled power tip
that cleans effectively in hard-to-reach areas. Inspired by the
dentist-recommended Bass technique, Deep Sweep TRIACTION`s dynamic bristles
sweep perpendicular to manual brushing motion while unique two-level tufting
makes sweeping bristles longer to ensure they reach deeply between teeth. 

"We at Oral-B listen to our customers and strive to continuously provide them
with the best oral care solutions," said Rishi Dhingra, Marketing Director,
Procter and Gamble. "Deep Sweep TRIACTION provides what many customers have long
been looking for - the familiarity and experience of a manual brush coupled with
the cleaning performance of an Oral-B power brush - and we`re excited to be able
to meet that need for our customers nationwide." 

Like other Oral-B power toothbrushes, all Deep Sweep TRIACTION brushes feature a
professional timer that signals at 30-second intervals to encourage thorough
brushing in the four quadrants of the mouth, and at two minutes to indicate when
the dental expert recommended brushing time has been reached. A pressure sensor
in the brush head stops pulsations when you`re brushing too hard and Indicator®
bristles remind users to replace their brush head every three months, or once
bristles have faded halfway. 

The Deep Sweep TRIACTION power toothbrush is available in multiple models
including the Professional Series Deep Sweep TRIACTION 1000 and Professional
Series Deep Sweep + Smart Guide TRIACTION 5000, offering consumers a choice of
price points and features that best suit their needs. 

Oral-B Professional Series Deep Sweep TRIACTION brushes will be available at
department, retail and specialty stores nationwide at suggested retail prices
ranging from $64.99 to $159.99. Deep Sweep brush head refills will also be
available for purchase and are compatible with all Professional Series brush
handles. For more information about Deep Sweep TRIACTION, visit OralB.com or

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty,
Dawn, Fairy, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay,
Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, Ambi Pur, SK-II,
and Vicks. The P&G community includes operations in approximately 75 countries
worldwide. Please visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands. 

About Oral-B

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of
the Procter & Gamble Company, the brand includes manual and electric
toothbrushes for children and adults, oral irrigators and interdental products,
such as dental floss. Oral-B manual toothbrushes are used by more dentists than
any other brand in the U.S. and many international markets.

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MSL Group
Sarah Cooke, 646-500-7759

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