Circulo Creativo & AHAA Announce Call for Entries for 2013 U.S.H. Idea Awards

Wed Feb 6, 2013 4:10pm EST

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Revamped, More Comprehensive Award Categories Seek Entries from all Agency Sizes
and Types Doing U.S. Hispanic Creative

LOS ANGELES  and  MCLEAN, Va.,  Feb. 6, 2013  /PRNewswire-USNewswire/ -- Circulo
Creativo in partnership with AHAA: The Voice of Hispanic Marketing announces
that call for entries for the second annual U.S.H. Idea Awards are now open
through  April 1st, 2013. The award ceremony is aligned to Circulo Creativo's
mission to foster creativity in U.S. Hispanic advertising and AHAA's commitment
to highlighting the importance of creative in Hispanic Advertising.  The Awards
will recognize the best creative work in the field at its ceremony at the New
World Center in  Miami, FL  on  Tuesday, April 30th, 2013, as part of the AHAA
2013 Conference, in partnership with FIAP (Festival Iberoamericano de
Publicidad) and Circulo Creativo.  

With the Award's new slogan, "Mas Categorias. Mas Oportunidades." (More
Categories. More Opportunities.), Circulo Creativo & AHAA thoughtfully invite
everyone from small to large advertising agencies, to design studios, digital
boutiques, and direct marketing shops to participate in categories that fairly
represent their work and type of business.  

"We are excited to celebrate the creative excellence in the U.S. Hispanic
advertising field, in its many shapes and forms, during the upcoming U.S.H. Idea
Awards,"  says  Claudio Vera, president of Circulo Creativo and creative
director of Casanova Pendrill.  "Our award categories are now more inclusive and
acknowledge the realism of the creative work being done by our field in its
various disciplines."  

Among some of the changes in this year's categories are: more sub-categories for
film/video work, which separate digital and mobile creative from film; an
additional sub-category within graphic media dedicated to live events and
experiential marketing; four more digital sub-categories acknowledging the
evolution and critical role digital plays today; and a brand-new category for
"design" to submit one-off pieces like logos, catalogues, brochures, packaging,
etc. These improvements allow for campaigns of all types and budgets to be
judged fairly among same-category entries.  

"The U.S.H. Idea Award is an excellent platform to showcase the best of our
industry's creative work while exposing it to international audiences. We worked
with  Circuloto make our award more inclusive and representative of our
business, and in so doing, we are elevating and inspiring creativity across the
Hispanic marketing spectrum,"  says  Roberto Orci, president of AHAA and CEO of
Acento Advertising.  

After the indisputable success of its first edition last year, the 2013 U.S.H.
Idea Awards propose to raise the bar even higher with its further integration
into AHAA's revamped Annual Conference and what it's expected to be a memorable
evening ceremony at the Frank Gehry designed amphitheater, New World Center,
located in the heart of  Miami Beach.

The Awards will honor campaigns executed between  March 1, 2012  and  March 31,
2013. All work created and executed during this time is eligible and can be
entered within one or more categories, as well as "Best of Category." A new
panel of judges from top U.S. Hispanic and International agencies will review
entries and select winners maintaining the transparency and high-quality process
that has characterized the Award's first edition.  More information on how to
submit entries can be found at:  

About Circulo Creativo: Circulo Creativo is a non-profit organization that
represents creative directors, producers and ad planners of the Spanish-language
advertising industry on a national and international basis.  The U.S. chapter,
which was founded in 1999 in  Miami, is devoted to raising the level of creative
advertising in the Hispanic market and establishing archives of best-in-class
Spanish-language advertising; educating and cultivating new talent; and
providing leadership and open communication for its members. For more
information about Circulo Creativo, please visit, and
follow @circulousa on Twitter.

About AHAA:  Headquartered in  McLean, VA, AHAA: The Voice of Hispanic Marketing
represents the best minds and resources dedicated to Hispanic-specialized
marketing.  Companies trying to reach and connect with Hispanic consumers and
businesses turn to AHAA members for unmatched cultural expertise and knowledge. 
As the voice of the Hispanic marketing industry since its founding in 1996, AHAA
demonstrates the value of targeting Hispanics, showcases the impact of using
AHAA member agencies, and provides forums for the discussion and dialogue
between brands and industry professionals. For more information about AHAA,
please visit  and follow @ahaa on Twitter.

SOURCE  Circulo Creativo and AHAA: The Voice of Hispanic Marketing

Romina Bongiovanni, +1-310-804-2173,, or Jennifer
Walus, +1-630-873-3080,

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