Sabona Canada Increases Online Presence, Reduces Prices

Wed Feb 6, 2013 1:09pm EST

* Reuters is not responsible for the content in this press release.

Xero Brands Inc., the exclusive provider of Sabona(R) copper and magnetic
jewellery products in Canada, is excited to announce several new and
exciting changes to Sabona Canada. These changes include a completely
redesigned website - including a new overall pricing structure that
offers lower prices - and new Facebook ( and
Twitter ( pages.

    The new website will feature a better user
experience, including a more efficient product ordering/e-commerce
system, easier-to-use site design, and more information about potential
benefits of Sabona Canada  products. The new site will also feature a new
pricing structure, which will result in Canadian customers saving an
average of 25% off of Sabona Canada's previous MSRP's. "We want to ensure
Sabona Canada customers have the fairest possible prices for fine Sabona
products, and will continue to do so going forward," said Scott Nichol,
President of Sabona Canada's parent company, Xero Brands Inc.

    The new Sabona Canada social media pages on Facebook and Twitter will
allow customers to find and discuss Sabona Canada products, as well as
interact with company representatives, with greater ease than ever
before. Sabona Canada believes these improvements to its online presence
will make it much easier for customers to research, buy and share Sabona

    "Allowing our loyal customers to easily access our products and
information is a top priority for Sabona Canada. We are committed to
providing our online customers the best possible user experience, as well
as keeping them informed about these changes," said Nichol.

    Sabona Canada encourages all customers - both existing and potential - to
visit the new Sabona Canada website to learn more about Sabona Canada
products, their new prices, and their potential benefits.

    About Sabona Canada

    Sabona of London was established in 1959 and since then, Sabona(R) has
been producing the highest quality copper and magnetic bracelets in the
world - selling over 12 million products over the past 64 years and
earning a favourable reputation worldwide. Calgary-based Xero Brands is
the exclusive distributor for Sabona(R) in Canada. Additional information
about Sabona Canada is available at

    About Xero Brands Inc.

    Based in Calgary, Alberta, Canada, Xero Brands Inc. is an upstart product
development and distribution company. Our portfolio of brands currently
includes: Xero Golf ( - Designer of better golf tools,
Procep(R) ( - Performance-based compression
apparel, and Sabona(R) Canada (

Xero Brands Inc.
Scott Nichol

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