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MZ Group and REAL Publicidade Form a Joint Venture for Legal Publicity

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Tue Feb 5, 2013 10:09pm EST

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The partnership will allow the companies to optimize costs and provide quality
to the disclosure of mandatory information, through an integrated service
platform













SAO PAULO,  Feb. 5, 2013  /PRNewswire/ -- MZ Group, the world's the largest
independent company specializing in investor relations, in partnership with REAL
Publicidade, one of  Brazil's largest legal publicity agencies, has just
announced the formation of a joint venture for legal publicity consulting. The
purpose is to offer services through an integrated platform targeting the
companies' legal departments, providing clients with intelligent processes and
reduced costs.

According to  Marcos Ribeiro, CEO of REAL Publicidade, "it is an innovative
service, which allows the companies to conduct their legal publicity in order to
maximize their exposure to the capital markets, enabling the compliance with
prevailing legislation and budget optimization."

It will occur, according to Ribeiro, thanks to a specialized consulting service
that will analyze, on a more personalized approach, the actual necessity of each
company for such publicity.  

"Nowadays the companies must make investments only in what will bring effective
return. The legal publicity market needs a more specific consulting service,
which guides the companies on what is mandatory and what can be done to achieve
a better result," says  Rodrigo Alves, CEO of MZ Group in  Latin America.

Alves believes that this partnership may offer a complete one-stop-shop solution
for the companies' legal departments, similar to what is already offered to
investor relation areas.  "Besides legal publications and consulting service, we
will offer on an integrated basis the filing of corporate documents with
registries of commerce, translation into and from foreign languages of legal and
financial documents, as well as the automation of governance and boards of
directors activities through the Boardvantage," he concludes.

For the legal publicity market as a whole, which currently trades around  
R$80 million  in  Brazil, the MZ Group and REAL joint venture was formed to
compete in a relatively unfragmented market with few business opportunities.  

About MZ Group (www.mzgroup.com):

MZ Group is a member of the @titude Group and is the world's largest independent
investor relations company (one-stop-shop in strategic consulting, integrated
services and technology). Founded in 1999, MZ Group has become a Brazilian
multinational headquartered in  Sao Paulo  and with offices in  North America, 
China,  India  and  Taiwan. Its services include: (i) strategic consulting -
value and perception gaps, risk management, corporate reputation and coaching
for executives and Board members; (ii) integrated services - planning and
implementation of global IR programs, investor targeting, non-deal roadshows,
market intelligence and events; and (iii) technology - complete technological
infrastructure (CRM, websites/MZApps, webcasts, webanalytics/SEO, online general
meetings and applied data base (IR Navigator).

About REAL Publicidade (www.realpublicidade.com.br):  

Created in 1981 and headquartered in Rio de Janeiro and  Sao Paulo, REAL
Publicidade is one of  Brazil's largest legal publicity agencies. With
operations throughout  Brazil, state-of-the-art hardware and software and a
highly skilled team, the agency is specialized in legal and financial publicity,
whose modern and agile activities stand out in the market.

SOURCE  MZ Group


In Sao Paulo, Glauci Silva, +011-55-11-3529-3415, glauci.silva@mvl.com.br

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