Starbucks Continues Expansion in Dynamic India Market with the Opening of Its Much Anticipated Flagship Store in New Delhi

Wed Feb 6, 2013 9:30am EST

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Continuing to expand across Asia, Company enters capital city with beautiful,
contemporary store design, exclusive food offerings and a specially designed,
India-specific Starbucks Card
NEW DELHI--(Business Wire)--
Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company
(NASDAQ:SBUX) and Tata Global Beverages Limited, today launched the first
Starbucks store in New Delhi. Celebrating the heritage and history of the city,
this flagship store is appropriately located at Hamilton House, Block-A,
Connaught Place and opens to customers on Thursday, February 7, 2013 at 10 a.m.

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=357272&vid=4
Starbucks launches first flagship store in Block-A, Connaught Place in New
Delhi, India on February 6, 2013 (Photo: Business Wire)

"We are delighted to open our doors to customers here, in the capital city of
New Delhi; extending the Starbucks Experience to more customers in India," said
John Culver, president, Starbucks Coffee China and Asia Pacific. "We are
incredibly humbled by the warm way in which the Indian consumer has embraced
Starbucks entry into the market. This first flagship store in New Delhi promises
to offer a distinct third place with a beautiful store designed specifically for
New Delhi with great respect to the rich Indian heritage and culture. We are
committed to the India market for the long-term and will aggressively grow our
business, expanding stores and providing locally relevant innovations." 

Commenting on the launch of the New Delhi store, Avani Saglani Davda, CEO, Tata
Starbucks Limited said, "We look forward to inviting customers to our first
flagship store in New Delhi to enjoy the unique store design and elevated
customer experience. We will continue to work thoughtfully to open stores in
locations where our customers want and expect us to be. We continue to serve the
finest espresso, sourced and roasted in India for India and are confident that
our specially designed food offering will appeal to our customers here." 

Strategically located, the flagship store is unique in its contemporary design
and celebrates concrete in its natural form, while embracing the Indian craft of
weaving. The store will be open to customers from 10 am to 10 pm every day of
the week, and will offer customers free Wi-Fi and a newly designed
India-specific Starbucks Card to celebrate the rich heritage of this dynamic
market. 

The extensive product portfolio boasts of a wide range of offerings to choose
from, with exciting additions like Murg Makhani Pie, Mutton Seekh in Roomali
Roti, Chicken and Vegetable Lettuce Sandwich, Reshmi Kabab Roll, Lal Achari
Mirch Turnover and Classic Breakfast Chicken Sandwich. The store will also offer
a broad beverage portfolio to include a wide range of Starbucks signature
beverages, Tata | Tazo tea and Himalayan mineral water, in addition to the
Indian Espresso Roast that is sourced locally through the coffee sourcing and
roasting agreement with Tata Coffee; a hallmark feature of Starbucks stores in
the India market. 

Starbucks entered the Indian market in October 2012. Starbucks stores are
operated by the joint venture, Tata Starbucks Limited, and branded as Starbucks
Coffee - "A Tata Alliance". 

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the finest arabica coffee in the world. Today, with more than
18,000 stores around the globe, the company is the premier roaster and retailer
of specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique Starbucks Experience
to life for every customer through every cup. To share in the experience, please
visit us in our stores or online at www.starbucks.com

About Tata Global Beverages

Tata Global Beverages is a part of the global Tata Group. Tata Global Beverages
is a global beverage business and the world`s second largest tea company. The
group`s annual turnover is US $1.4 bn and it employs around 3000 people
worldwide. The Company focuses on `good for you` beverages and has a stable of
innovative regional and global beverage brands , including Tata Tea, Tetley,
Himalayan natural mineral water and Eight O`Clock Coffee. For more information,
please visit www.tataglobalbeverages.com

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Tata Starbucks Limited media contact:
Edelman India
Dhairya Chaudhry: Dhairya.chaudhry@edelman.com / +91-9968984563
Chetna Sachdeva: Chetna.sachdeva@edelman.com / +91-9958782727
or
Starbucks Coffee Company media contact:
Christina McPherson, press@starbucks.com, +1-206-318-7100 



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