Valentine's Dream Gift Exclusive: Million-Dollar Shoes from Crystal Heels Dazzle at Leon's of Beverly Hills

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BEVERLY HILLS, Calif., Feb. 7, 2013 /PRNewswire/ -- Consumers whose taste in
luxury fashion runs beyond the now-famous precious gem-studded bra of a major
lingerie retailer may want to take a trip to Leon's of Beverly Hills. Through
August 1st, the fine jeweler is displaying the world's first pair of
hand-strassed, diamond-encrusted million-dollar shoes, courtesy of high-end
fashion brand Crystal Heels (http://crystalheels.com).

(Photo: http://photos.prnewswire.com/prnh/20130207/PH56056 )

Crystal Heels founder Evelyn Fox started with a peep-toe Giuseppe Zanotti
pump in size 37 (U.S. size 6). For three weeks, Fox and her team painstakingly
placed 11,000 diamonds on the shoes. Each of the .03-, .05-, .07-, .10-, .20-,
and .40-carat stones is meticulously spaced for maximum visual appeal -- and the
end result is stunning.

Perfectly symmetrical, The Million Dollar Shoes are literally covered in
precious stones. From the five-inch stiletto heel to the demure peep-toe, every
inch of the shoes -- including the stitching -- sparkles as only diamonds can.

As The Million Dollar Shoes were in development, Fox set out to find a suitable
place to display them. Leon's Jewelry was a natural fit. Accustomed to retailing
one-of-a-kind, high-end jewelry, the boutique's staff had the knowledge to
represent the exceptional Crystal Heels.

"It is certainly unusual to find shoes in a high-end jewelry store, but The
Million Dollar Shoes are like no others," Fox stated. "They are the ultimate
accessory: high-fashion shoes that rival the world's most exquisite jewels."

Crystal Heels was born of Fox's love of unique shoes. Unable to find exactly
what she wanted, Fox, a 24-year-old former fashion model, set to work with
Swarovski crystals and a pair of Christian Louboutins to create the look she
envisioned. From that first shimmery pair of shoes, Crystal Heels grew into the
luxury fashion brand it is today -- and The Million Dollar Shoes are the line's
crown jewel.

"With the placement of The Million Dollar Shoes in the window of Leon's Jewelry,
Valentine's Day season in Beverly Hills just became even more glamorous,"
Fox concluded. "The Million Dollar Shoes are a fashion first, and I encourage
women everywhere to find inspiration in them." The Million Dollar Shoes are
available for purchase at Leon's Jewelry located at 308 North Beverly Drive,
Beverly Hills, CA 90210. View the entire Crystal Heels line at
http://crystalheels.com.

About Evelyn Fox

Crystal Heels founder Evelyn Fox is a fashion model turned fashion
entrepreneur. Her first modeling gig was on the cover of Chica, a German
magazine for teens. She went on to model for major brands, including Beach Bunny
Swimwear and Frey Wille. Now 24 years old, Fox helms Crystal Heels. The company
combines Fox's passion for trends, high-end designers, and shoes -- particularly
the limited-edition, hand-strassed Crystal Heels that can increasingly be found
on Hollywood's red carpets. Learn more at http://crystalheels.com.

Contact:

Evelyn Fox
Crystal Heels
855.21.HEELS (855.214.3357)
http://goo.gl/1OqlZ

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SOURCE Crystal Heels