Talk about a "Hot" Deal: Pensacola Residents Can Now Buy a GE Ultra-Efficient Water Heater for Next to Nothing

Thu Feb 7, 2013 8:00am EST

* Reuters is not responsible for the content in this press release.

* $700 rebate from Gulf Power plus $300 federal tax credit applies to the
purchase of GE`s GeoSpring Hybrid Water Heater
* Consumers save on utility bills, putting money in their pockets every month
thereafter purchase
* GeoSpring`s hybrid water-heating technology can save consumers on average of
$3,000 over 10 years

LOUISVILLE, Ky.--(Business Wire)--
(NYSE: GE) Consumers in Pensacola, Fla., can buy a GEĀ® GeoSpring Hybrid Water
Heater, valued at $1,299, for next to nothing thanks to a Gulf Power rebate and
recently reinstated federal tax credit.1 Through Feb. 20, participating
retailers in the area are offering the GeoSpring for the sale price of $999.2
After the $700 Gulf Power rebate and $300 tax credit are applied to the purchase
of GeoSpring, consumers recoup close to the total cost of the water heater. This
does not include taxes and installation charges. With many utility rebates,
professional installation is required.1
When consumers buy the new GE(R) GeoSpring(TM) Hybrid Water Heater, they are
eligible to apply for a $700 rebate through Gulf Power, reducing the cost to
purchase the water heater. (Photo: GE)

The water heater is the second single-biggest energy drain in the home behind
the HVAC system.3 The GeoSpring ENERGY STARĀ®-qualified water heater will save
the average consumer $325 every year on their utility bills.4 Over 10 years,
this savings can add up to more than $3,000 that can be used toward a vacation,
a shopping spree, a home improvement or a rainy-day fund rather than a utility

"With the sales promotion, Gulf Power rebate program and the federal tax credit
for ENERGY STAR-certified appliances eliminating the cost of the GeoSpring,
consumers start saving money from day one on utility bills," said Francois
Lebrasseur, marketing manager, water products for GE Appliances. 

Technology that drives energy and cost savings

The GeoSpring`s hybrid technology is designed to absorb heat in ambient air and
transfer it into the water. Since this uses much less energy than what`s needed
to generate resistance heat- as used in a conventional electric tank water
heater-the GeoSpring is more economical to operate. 

Other features of the GeoSpring include:

* Includes same water and electrical connections as the standard electric water
heater, making it easy to install. 
* Provides the same amount of hot water as traditional 50-gallon standard
electric water heaters. 
* Integrated electronics on the GeoSpring`s control panel offer exclusive
features, such as Vacation mode, which will lower the water temperature to 50
degrees for the duration of a trip, and then automatically reenergize itself the
day before the homeowner`s return. 
* Offers additional control over water temperature by allowing consumers to
adjust the temperature setting in one-degree increments from 100 to 140 degrees

Rebate and tax credit details

To receive the rebate, Gulf Power customers must complete and submit a rebate
application, providing corresponding details and information such as receipts.5

The Residential Energy Credits form must be used by consumers filing for the
federal tax credit.6

As an added convenience to simplify the shopping experience, GE Appliances` new
Rebate Finder allows consumers to easily see rebates by appliance model that may
be available in their area. From, simply enter your zip code
and select Water Heaters in the product field to view rebate details and submit.


The GeoSpring is available at national retailers such as Lowe's and Sears and
national plumbing distributors such as Ferguson, as well as many local retailers
and distributors. For more information on features and availability, visit 

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About GE Appliances

GE Appliances is at the forefront of building innovative, energy-efficient
appliances that improve people`s lives. GE Appliances` products include
refrigerators, freezers, cooking products, dishwashers, washers, dryers, air
conditioners, water filtration systems and water heaters. General Electric
(NYSE: GE) works on things that matter to build a world that works better. For
more information on GE Appliances, visit 

1.For details, visit GE Appliances Rebates. The utility rebate from Gulf Power
only applies to residential customers.
2.Dealers set their own prices.
3.Water heating @ and DOE.
4.Based on DOE test procedure and comparison of a 50-gallon standard electric
tank water heater using 4879 kWh every year vs. the GeoSpring Hybrid Water
Heater using 1830 kWh every year.
5.Rebate must be claimed within 60 days of purchase.
6.Please see, item 24a

Photos/Multimedia Gallery Available:

GE Appliances
Julie Wood, 502-452-5914
Manager, Appliances PR

Copyright Business Wire 2013