[yellow tail] Hops on the Hottest Wine Trends in U.S.A. With Three New Wines

Thu Feb 7, 2013 8:35am EST

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WHITE PLAINS, N.Y.,  Feb. 7, 2013  /PRNewswire/ -- Australia's [yellow tail],
the  #1 imported wine brand in the  U.S.A., is tapping into the hottest wine
trends with the February introduction of Sweet White Roo, Big Bold Red and Pink
Moscato, announced exclusive marketer, Deutsch Family Wine & Spirits.

Following up the successful launch of Sweet Red Roo in 2012, [yellow tail] 
Sweet White Roo  is a refreshing, white wine with flirty tropical notes from a
blend of Pinot Grigio, Sauvignon Blanc and Semillon grapes. Sweet White Roo is a
delightful, anytime wine to serve chilled or mixed on its own or in white
sangria. Sweet White Roo's label pops off the shelf with an eye-catching,
innovative sparkle label. Suggested retail price:  $7.99/750 ml and  $12.99/ 1

If Sweet White Roo is the peppy sister to Sweet Red Roo, [yellow tail]'s  Big
Bold Red  is the life of the party. This wine bursts with flavors of very ripe
crushed raspberries and strawberries and a hint of vanilla. Shake some pepper on
the steak and hit the grill while enjoying this bold red.  According to Nielsen
data, Red Blends are one of the hottest categories above  $10, and [yellow tail]
will be one of the first wine brands in America to offer the same quality at a
significantly lower price.  Suggested retail price:  $7.99/750 ml and  $12.99/1

[yellow tail]  Pink Moscato  is a "blush" Moscato with a bright smack of
strawberry and floral notes and a kick of fizz. Pink Moscato will launch in
limited release February and be introduced nationwide in August. Suggested
retail price:  $7.99/ml and  $12.99  /1.5 liter.  

"[yellow tail]  Moscato and Sweet Red Roo  were two of Deutsch Family Wine &
Spirits' most successful launches.  [yellow tail] Moscato quickly became the
fastest growing Moscato when it launched in 2011[1].  Sweet Red Roo launched in
Spring 2012, and is already the #3 sweet red in the USA[2], ahead of brands that
have been in the market much longer.  Our expertise is identifying consumer
needs in the marketplace and fulfilling those needs with innovative new wines.
Like all wines in the [yellow tail] portfolio, these wines are ideal for
entertaining and casual meals.  The flavors are brilliant and food friendly, and
the price point is accessible. That's why we say [yellow tail] is America's
[go-to] brand," said  Tom Steffanci, president, Deutsch Family Wine & Spirits 
www.deutschfamily.com.  According to BevNetwork: pocketbook friendly red wine
blends and Moscato are among the top three wine trends for 2013. The third is

Data reference:      
[1] Nielsen FDL, 2009, 2010, 2011
[1] Nielsen xAOC, 26 weeks ending  1.5.13

About Deutsch Family Wine & Spirits:  Initially calledW.J. Deutsch  & Sons,
Ltd., the company was founded in 1981 by Chairman  Bill Deutsch  to market
quality wines produced by prestigious families from major wine regions of the
world. In 2009, it announced the expansion of the award-winning company to
include a Spirits Portfolio. Deutsch Family Wine and Spirits' brands are sold to
the trade with well-planned marketing support and are offered to U.S. consumers
at fair market prices. Today the company is renowned for its brand building
prowess and its ability to meet the needs of the modern consumer. Bill's son 
Peter Deutsch  is CEO; thus two generations of the Deutsch family work side by
side in their continuous quest to build strong brands and relationships
throughout the wine and spirits industry.  

The portfolio includes award-winning wines from  Australia: [yellow tail],
[yellow tail] The Reserve, [yellow tail] Bubbles;  California: Cigar Zin, Girard
Winery, Windsor Sonoma, Sonoma Coast Vineyards, Kunde Family Estate,  Joseph
Carr, Josh Cellars, Flirt, The Calling;  France:  Andre Lurton,  Georges
Duboeuf, Hob Nob Vineyards, Patch Block, Sauvion et Fils, Vidal- Fleury;  Italy:
 Barone Fini,  Lionello Marchesi, Villa Pozzi;  New Zealand: The Crossings, Nine
Walks;  Portugal: Quinta Do Vale Meao;  Spain:  Mar De Frades,  Cruz de Alba,
Ramon Bilbao Vinos Y Vinedo, and Volteo ;  Chile: Llai Llai;  Argentina: Ruta
22, and award-winning spirits from LANDY Cognac (France), LUKSUSOWA Vodka
(Poland), The Original MOONSHINE and Adult Beverage Company (USA), VILLA MASSA
Limoncello (Italy) and LICOR 43 (Spain).  www.deutschfamily.com

Contact:  melanie@theconnectedtable.com  or  melanie.young@deutschfamily.com,
917 478 5899.
High resolution photos available

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SOURCE  Deutsch Family Wine & Spirits

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