MediaPass(TM) Paywall Initiates Partnership With RightWisconsin, a Journal Broadcast Website, to Provide Paid Subscriptions

Thu Feb 7, 2013 7:55am EST

* Reuters is not responsible for the content in this press release.

  LOS ANGELES, CA, Feb 07 (Marketwire) -- 
MediaPass, the publishing industry's leading online subscription and
paywall solution, today announced that it has partnered with Journal
Broadcast Group, a division of Journal Communications, Inc. (NYSE: JRN),
to begin offering exclusive content on its RightWisconsin website via
MediaPass' advanced but easy-to-use software. Journal Broadcast Group
owns and operates 35 radio stations and 15 television stations in 12
states and is based in Milwaukee, Wisconsin.

    The first Journal Broadcast media property to install a paid subscription
system will be RightWisconsin powered by Charlie Sykes
( The site, which began in October 2012 as a free
daily newsletter to subscribers, will offer exclusive political news and
analysis to users during a free trial access for the first week. After
the initial trial period, MediaPass' subscription platform will cover
roughly 85% of the site's content and normal rates will apply.
Subscribers to the Daily Briefing will have free access to all content during Founders Week presented by Wisconsin
Club for Growth, January 28th to February 3rd.

    "Most sites are exploring new ways to generate revenue, and we hope to
power those transactions and subscriptions," said MediaPass CEO Matthew
Mitchell. "As digital media look to provide exclusive, valuable content,
there's a tremendous opportunity to generate self-sustaining, predictable
revenue using our platform, independent of traditional advertising
models. Our customizable revenue model allows outlets to offer more
engaging content and analysis to their readers."

    "I am pleased to find a true partner in MediaPass to be our ally as we
enter into the digital subscription market," said Michael Gay, Journal
Broadcast Group's Vice President of Interactive Media. "The paywall
solution from MediaPass was easy to install, and made it easy for our
users to access exclusive content."

    MediaPass offers a straightforward model in generating paid views to site
content for a wide assortment of online content providers, large and
small, spanning a number of media specialties and areas. The MediaPass
platform, based in the cloud, is so simple that anyone with basic blog
skills can use it, and it has the capacity to work with any web
publishing platform while handling millions of visitors and site requests.

    "Our partnership with Journal Broadcast showcases our range of
subscription model capabilities," said Mitchell. "MediaPass provides a
media company of any size the opportunity to implement our proven paywall
platform with no overhead and just one simple line of code. Our platform
supports all pay models, and is constantly optimized to maximize
conversion and revenue for all our publishers."

    The MediaPass platform also offers a variety of choices to its publishing
partners, such as metered paywalls or subscriptions -- whatever optimizes
results for individual publishers. Once a publisher has added MediaPass
to their site using MediaPass' proprietary and simple Javascript code
snippet or CMS plugin, every aspect of paid publication becomes easy to
control from the MediaPass Publisher Dashboard. MediaPass also offers a
CPM and an upfront guarantee to many publishers who instantly make five
to 20 times more than they were before using the service.

    For more details on how MediaPass is helping move online publishers to a
more profitable future, please visit

    About MediaPass
 MediaPass(TM) is the leading, easy-to-use paywall
solution for online content. With only one little bit of code, digital
and web publishers can instantly monetize their online material --
articles, videos, podcast, and more -- with zero upfront cost and very
little effort. Invented by experts in online monetization models,
MediaPass helps web publishers push past the revenue limits of
advertising into a more profitable future. For more information, please


Vince Bitong

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