P&G Connect+Develop Launches New Open Innovation Website

Thu Feb 7, 2013 3:00pm EST

* Reuters is not responsible for the content in this press release.


CINCINNATI--(Business Wire)--
The Procter & Gamble Company (NYSE: PG) just opened their front door even wider
to open innovation collaboration. 

Aiming to speed and simplify external innovation connections, P&G`s
Connect+Develop program today launched a new website (pgconnectdevelop.com),
linking innovators directly to top Company needs, and P&G business leaders
directly to external innovation submissions. 

In the spirit of C+D, the website was developed in collaboration with several
external partners, which brought new innovative technology to the back-end of
the site, enabling user submissions to directly feed into the business category
leaders. This will allow P&G to review needs more quickly and more efficiently
for strategic fit or scalability across the business. 

"As P&G enters its Second Decade of Connect+Develop, our focus is on
strengthening areas of our open innovation work to deliver more discontinuous,
breakthrough innovations. Part of that work means making connections both easier
and more effective," said Laura Becker, General Manager Connect+Develop and
Global Business Development. 

The website lets innovators link directly to P&G`s posted needs, which are
organized by business area and searchable by topic. Innovators also can access a
full description of every need, including scale and success criteria. On the
back-end, the site links P&G innovation managers with submissions, letting them
search by topic or work area, share internally, and track progress. 

P&G launched its Connect+Develop program more than 10 years ago and has
developed more than 2,000 global partnerships, delivered dozens of global
game-changer products to consumers, accelerated innovation development and
increased productivity, both for P&G and its partners. 

The website has served as P&G`s "open front door to the world," allowing any
innovator anywhere to share their innovations with the Company. The site, which
includes translations in Chinese, Japanese, Spanish and Portuguese, receives
about 20 submissions every weekday - or more than 4,000 a year - from all over
the world. 

About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty,
Dawn, Fairy, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay,
Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, Ambi Pur, SK-II,
and Vicks. The P&G community includes operations in approximately 75 countries
worldwide. Please visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.

P&G Media Contact:
Lisa Popyk, 513-983-5058 

Copyright Business Wire 2013