ABSOLUT VODKA + THREADLESS Challenge Artists to Create a Chicago-Themed Design for a Limited Edition Vodka Bottle

Thu Feb 7, 2013 10:30am EST

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NEW YORK,  Feb. 7, 2013  /PRNewswire/ -- ABSOLUT VODKA, one of the most creative
brands on the planet, is teaming up with the online design community Threadless,
who will host a challenge to create artwork that will be featured on the next
limited edition bottle in their city-inspired series.  Building on the previous
"city" editions (New Orleans,  Los Angeles,  Boston,  Brooklyn,  San Francisco,
and  Miami), the next design will be the first one sourced from a community of
artists in the brand's storied history.  In addition to their design being
printed on the new bottle, the winning artist will also receive  $10,000  and a
trip to the ABSOLUT Chicago launch party.  

(Logo:  http://photos.prnewswire.com/prnh/20130111/NY40934LOGO  )  

"ABSOLUT has a long history of collaborations dating back to  Andy Warhol  and 
Herb Ritts, and this latest creative partnership invites the next generation of
ABSOLUT VODKA consumers to put their stamp on the brand by creating the design
that will appear on the bottle," said  Maxime Kouchnir, Vice President, Vodkas
at Pernod Ricard.   

With more than 2.1 million community members, Threadless is a pioneer in
trend-setting designs on t-shirts, fashion items and home goods. On average,
Threadless receives 350 art submissions each day, making it a perfect partner to
create the next iconic bottle design for ABSOLUT VODKA.  

"This partnership provides artists on Threadless with the opportunity to design
on a brand new canvas, which is something we try to continually bring our
community.  Also, since Threadless was founded and is still located here in 
Chicago, we feel a very strong connection and a lot of pride participating in
this series," said  Jake Nickell, Threadless founder and Chief Community
Officer.

Starting  Thursday, February 7, artists 25 years of age and older will have
three weeks to submit their designs on Threadless. The public can help pick the
finalists, and voting on designs will be open from  February 7  -  March 7.

A jury of Threadless and ABSOLUT executives will select the winning design from
the finalists, announcing the new bottle design at the bottle launch in the
fall. To submit and vote on designs, consumers should visit 
Threadless.com/Absolut.

Details on the proposed flavor to be associated with the new bottle design will
be revealed in late 2013.   

About Threadless
Threadless is an online community of artists and friends. As the company
explores new opportunities and canvases for its artists, it keeps true to the
core of its business; anyone from any corner of the Internet can make and pick
what Threadless sells. Since 2000, thousands of artists have submitted their
work. And every single week, Threadless transforms their weird, geeky, and
beautiful ideas into tangible art. Join their community of 2 million - make,
pick, play, and shop at Threadless.com. Threadless, Make Great Together.  

ABSOLUT VODKA has been committed to developing innovative flavors since the
introduction of ABSOLUT PEPPAR in 1986, its first flavored vodka.  Since then,
ABSOLUT has continued to bring a unique twist to common flavors with products
such as ABSOLUT MANDRIN, ABSOLUT CITRON, ABSOLUT KURANT, ABSOLUT VANILIA,
ABSOLUT RASPBERRI, ABSOLUT APEACH, ABSOLUT  RUBY RED, ABSOLUT PEARS, ABSOLUT
MANGO, ABSOLUT  BERRI ACAI, ABOSLUT WILD TEA, ABSOLUT ORIENT APPLE, ABSOLUT
GRAPEVINE and ABSOLUTĀ© CHERRYKRAN.

About Pernod Ricard USA
Pernod Ricard  USA  is the premium spirits and wine company in the U.S., and the
largest subsidiary of  Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
(Ticker: RI).

The company's leading spirits and wines include such prestigious brands as
ABSOLUT VODKA, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch
Whisky, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, Plymouth
Gin, Seagram's Extra Dry Gin, Martell Cognac, Hiram Walker Liqueurs, Pernod,
Ricard and Avion Tequila (through a joint venture with  Tequila Avion); such
superior wines as Jacob's Creek and Brancott Estate; and such exquisite
champagnes and sparkling wines as Perrier-Jouet Champagne, G.H. Mumm Champagne
and Mumm Napa sparkling wines.

Pernod Ricard  USA  is based in  Purchase, New York, and has roughly 850
employees across the country. Pernod Ricard  USA  urges all adults to consume
its products responsibly and has an active campaign to promote responsible
drinking. For more information on this, please visit: 
www.acceptresponsibility.org.

 

SOURCE  Pernod Ricard  USA


Jeffrey Moran, Pernod Ricard USA, +1-212-372-5364,
Jeffrey.Moran@pernod-ricard.com

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