Six Flags Entertainment and Roadrunner Records Announce Groundbreaking Partnership and Release of First Ever Original Song for Coaster by Australian Band Airbourne

Thu Feb 7, 2013 6:00am EST

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GRAND PRAIRIE, Texas,  Feb. 7, 2013  /PRNewswire/ -- Six Flags Entertainment
Corporation (NYSE: SIX), the world's largest regional theme park company, and
Roadrunner Records, prominent international rock record label, a member of the
Warner Music Group family of labels, today announced a new partnership,
including the first-ever release of an original song created for a roller
coaster. The Full Throttle edition of "Live it Up" will be released by
Australian rock band, Airbourne, for the opening of Full Throttle at Six Flags
Magic Mountain (Valencia, CA), the tallest, fastest looping roller coaster in
the world.

The song will be released to rock radio in late spring followed by its in-park
debut at Six Flags Magic Mountain with the ride opening. The Full Throttle
edition of "Live it Up" will be featured throughout the newly themed five-acre
section of the park where guests will experience high-energy action through
fast-paced imagery, sound and lights, with additional music featuring various
Roadrunner artists. The launch will be further supported nationally in all theme
parks, Roadrunner and Six Flags online and social media channels, live events
and press outreach.

"Theme music is synonymous with television, movies and even sports. It's a
natural extension to bring original music to a world-class roller coaster, like
Full Throttle," said  David McKillips, Senior Vice President of Corporate
Alliances, Six Flags Entertainment. "Roadrunner Records had the creative vision
and talent to match the heart-pounding speed and adrenaline the ride experience
delivers, backed with a content partnership that provides best-in-class
entertainment to our guests."  

In addition to the song's release, Six Flags and Roadrunner will be working
together on programming to be featured on Six Flags digital networks, which
includes the Nielsen-measured Six Flags Television Network. The content
partnership will air Roadrunner videos in ride-line televisions and help drive
awareness, music downloads, and sales for Roadrunner's breadth of rock artists. 
 

"This is an innovative partnership that brings together two great brands and
allows Roadrunner to bring music to millions of entertainment-seeking consumers
in a new way," said  Michael Easterlin, General Manager of Roadrunner Records.
"Six Flags' ability to generate awareness through the Full Throttle attraction
and its national media network provides a unique outlet for fans to instantly
access our music."    

"Live it Up" will be included on Airbourne's upcoming album,  Black Dog Barking 
which will be out on Roadrunner  May 21, 2013. Airbourne's infectious music has
been used in more than 20 video games, countless films, trailers and more.
Inspired by the likes of  Judas Priest, Thin Lizzy, AC/DC and Motörhead,
Airbourne has been winning fans since 2003 with their high energy,
whiplash-inducing working man's rock 'n' roll.    

About Six Flags Entertainment Corporation:
Six Flags Entertainment Corporation is the world's largest regional theme park
company with  $1 billion  in revenue and 18 parks across  the United States, 
Mexico  and  Canada. For more than 50 years, Six Flags has entertained millions
of families with world-class coasters, themed rides, thrilling water parks and
unique attractions including up-close animal encounters, Fright Fest®  and
Holiday in the Park®. For more information, visit  www.sixflags.com.

About Roadrunner Records:
Originally founded in 1980 in  the Netherlands, Roadrunner Records earned its
place as one of the most prominent international independent record labels.
Established primarily as a hard rock label, Roadrunner Records, a member of the
Warner Music Group family of labels, now boasts depth and variety in its
artists. The label has experienced unprecedented success with multi-platinum
artists Nickelback and Slipknot, platinum Theory of a Deadman, gold-certified 
Stone Sour  and Killswitch Engage, as well as modern heavy hitters Dream
Theater, Trivium, critically acclaimed Gojira and the legendary Rush.
Roadrunner's current roster includes exciting alternative/pop up and comers
Young the Giant and other diverse rock acts such as Black Stone Cherry, The
Amity Affliction and Airbourne. Roadrunner catalog includes now-classic albums
from seminal artists such as Type O Negative, Sepultura and  King Diamond. For
more information about Roadrunner, visit:  www.roadrunnerrecords.com.  

SOURCE  Six Flags Entertainment Corporation


Sandra Daniels, Six Flags Entertainment Corporation, +1-972-595-5178,
sdaniels@sftp.com; Julie Lichtenstein, Roadrunner Records, +1-212-707-2591,
lichtenstein@roadrunnerrecords.com

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