Sean "Diddy" Combs and Sean John Make Social Media History with the First Instagram Fashion Show

Thu Feb 7, 2013 11:57pm EST

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NEW YORK,  Feb. 7, 2013  /PRNewswire/ -- Fashion maven and Social media
innovator  Sean Combs  creates another first with the launch of the Sean John
Instagram fashion show.  The viral event will take place today,  Friday February
8  at  10:00AM ET.  Combs will be posting new looks every 30 minutes from 
10:00AM  -  5:00PM ET.  Viewers will be invited to check out images from the
latest collection only available at Macy's.   

(Photo: http://photos.prnewswire.com/prnh/20130207/NY56933)

"In honor of  New York  fashion week we wanted to do something that has never
been done before," said Combs.  "With Instagram technology we are bringing Sean
John to the social media runway where our consumer lives."

To view the Instagram Fashion Show visit  http://instagram.com/iamdiddy

About Sean John

Sean John, a privately held company, was created by music icon Sean "Diddy"
Combs and made its fashion debut with a men's sportswear collection for the
spring 1999 season. In 2004, Sean "Diddy" Combs for Sean John was honored by the
Council of Fashion Designers of America as Men's Wear Designer of the Year. With
annual retail sales in  the United States  of over  $525 million, Sean John
remains one of the most impressive full lifestyle brands in the US and around
the world. In May of 2010 Sean John signed a deal with Macy's to be the
exclusive U.S. department store retailer for the Sean John men's sportswear
collection beginning in Holiday 2010. The Sean John product is available online
at macys.com and in over 400 Macy's stores across the country, with additional
doors to be added in the years ahead.  Learn more at seanjohn.com.

Contact:
Vincent Panzanella
Sean John
212-500-2200
Vpanzanella@seanjohn.com

SOURCE  Sean John

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