What`s The Greater Act of Love? Flowers Once a Year or Clean Dishes Every Day?

Fri Feb 8, 2013 11:00am EST

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P&G study reveals little everyday acts of love say more than grand gestures
CINCINNATI--(Business Wire)--
What did you get for Valentine`s Day last year? Can`t remember? You`re not
alone. According to The P&G Everyday Effect study1 released today, the Company
behind brands including Gillette, Crest and Pantene, found that an overwhelming
82% of Americans admit it is far more meaningful if their partner shows their
love through everyday actions, like helping with household chores they know
their partner doesn`t enjoy doing.

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=357401&vid=4
Supporting Visual from Everyday Love Video (Photo: Business Wire)

Instead of showering their partner with a gift every Valentine`s Day, more than
half of Americans (56%) would rather show their love through simple everyday
actions including making their loved ones a home-cooked meal (28%), offering to
look after the children to give their partner some `me` time (13%) and cleaning
the house (12%). 

The US study was commissioned by P&G to mark the launch of Everyday Love, a
heartwarming video that brings to life the simple, daily acts of love that are
far more meaningful to our loved ones than grand gestures, as part of its new
Everyday Effect Campaign. It shows that token gestures are rarely as effective
or as well-received as everyday acts of kindness, support and love. The
cumulative impact of everyday actions can provide the basis for stable and
fulfilling relationships with loved ones. 

Everyday Love can be viewed at the link above. P&G is inviting its fans to visit
pg.com and `Share the everyday things that you do to make every day
extraordinary!` which will culminate in P&G`s first ever piece of crowd-sourced
copy to be showcased in July 2013. 

Notes to Editors

1The research was carried out by SIRC on behalf of P&G in September 2012, from a
sample of 1,000 people. 

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty,
Dawn, Fairy, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay,
Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, Ambi Pur, SK-II,
and Vicks. The P&G community includes operations in approximately 75 countries
worldwide. Please visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130208005619/en/

P&G North America External Relations
Christopher Vuturo, 513-622-3175 (t)
513-503-3591 (m)
vuturo.cm@pg.com

Copyright Business Wire 2013

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