Starbucks Coffee Company and Tata Coffee Limited Inaugurate Roasting and Packaging Plant in Kushalnagar, Karnataka, India

Fri Feb 8, 2013 9:30am EST

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Key partnership milestone reached as the new plant integrates with Starbucks
global roasting network

Plant procures, roasts and packages green coffee, including the hallmark Indian
Espresso Roast
KUSHALNAGAR, India--(Business Wire)--
In a key partnership milestone between Starbucks Coffee Company (Nasdaq:SBUX)
and Tata Coffee Limited, the two companies today inaugurated a roasting and
packaging plant in Kushalnagar in Coorg, Karnataka. This world-class facility
enables roasting and packaging of green coffee beans for Starbucks stores in
India and over time in select markets around the globe.

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=357602&vid=4
(From L-R): Hameed Huq, Managing Director, Tata Coffee Limited, John Culver,
president, Starbucks Coffee China and Asia Pacific, and Stephen Lovejoy, senior
vice president, Global Supply Chain, Starbucks Coffee China and Asia Pacific
inaugurating the Roasting and Packaging Plant in Kushalnagar, Karnataka in India
(Photo: Business Wire)

"The inauguration of the roasting plant in India represents a significant
milestone for Starbucks and Tata Coffee. Through our partnership we will
leverage the deep coffee heritage and expertise of both companies to procure,
roast and distribute the finest-quality arabica coffees, elevating the story of
India coffee to our customers," said John Culver, president, Starbucks Coffee
China and Asia Pacific. "This deepens our sourcing relationship with India`s
coffee farmers and further demonstrates our long-term commitment to sourcing
high-quality arabica coffee. Great coffee starts with finding the finest beans
and roasting them to perfection. Together with Tata we are delivering a great
tasting, high-quality, and locally sourced espresso to our customers throughout
India." 

Commenting on the inauguration, Hameed Huq, Managing Director, Tata Coffee,
said, "We are delighted to partner with Starbucks and operationalize this
important roasting facility. The plant leverages our combined strengths and
passion for sharing the finest-quality coffees with customers. This momentous
occasion signifies a milestone development in our relationship with Starbucks as
we roast and package our locally sourced Espresso Roast and prepare to export
roasted and packaged coffees to select markets." 

This facility, spread across 8,258 sq. ft. with an installed capacity of 375
metric tonnes (MT), has been readied for commercial run. In addition to the
state-of-the-art roaster, the plant also has a PLC-operated green coffee
handling system for effective control of recipe, and automatic filling and
automatic sealing line boosted with high-precision testing equipment to comply
with the quality standards of the companies. The operations are well supported
by an efficient utilities section and sophisticated equipment, and boasts of the
best-in-class safety systems. The plant has three major sections - a Green
Coffee Storage and Handling section, a Roasting section, and a Packing and
Dispatch section. These three sections combined produce the finest-quality
coffee beans; consistent with the high quality Starbucks and Tata are known for
around the globe. 

Starbucks and Tata Coffee are committed to developing and improving the profile
of Indian-grown arabica coffees around the world by elevating the stature of
Indian coffee, as well as improving the quality of coffee through sustainable
practices. As a first step toward this, the companies have developed the Indian
Espresso Roast, which is a hallmark feature of Starbucks stores in India and
highlights the quality of locally sourced coffee. 

Starbucks and Tata share a commitment to community. To this end, Starbucks and
Tata Global Beverages will work with Tata Coffee to invest in coffee-growing
communities with a specific focus on agronomy, sustainable farming practices and
a partnership to extend the Swastha Project`s Community Based Rehabilitation
Programme to cover differently abled children in Kodagu, Karnataka. Working
together the companies will focus on initiatives including but not limited to,
the promotion of responsible agronomy practices and the provision of training
local farmers, technicians and agronomists to improve their coffee-growing and
milling skills, along with exploring social projects, which could positively
impact the communities in the coffee-growing regions where they do business. 

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest-quality arabica coffee in the world. Today, with more
than 18,000 stores around the globe, the company is the premier roaster and
retailer of specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique Starbucks Experience
to life for every customer through every cup. To share in the experience, please
visit us in our stores or online at www.starbucks.com. 

About Tata Coffee

Tata Coffee is a subsidiary of Tata Global Beverages. It is Asia`s largest
coffee plantation company and the 3rd largest exporter of instant coffee in the
country. The Company produces more than 10,000 MT of shade-grown Arabica and
Robusta coffees at its 19 estates in South India and its two Instant Coffee
manufacturing facilities have a combined installed capacity of 6000 MT. It
exports green coffee to countries in Europe, Asia, Middle East and North
America. Tata Coffee`s farms are triple certified: Utz, Rainforest Alliance and
SA8000 reinforcing its commitment to the people and the environment.

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For Starbucks Coffee Company:
Prerna Korla, +91 9717022726
Prerna.korla@edelman.com
or
Deepika Nookala, +91 9972169644
deepika.nookala@edelman.com
or
Christina McPherson, +1 206-318-7100
press@starbucks.com
or
For Tata Coffee Limited:
Ajit Pai, +91 9663394732
Ajit.pai@edelman.com
or
Sagar Parida, +91 9663125394
sagar.parida@edelman.com

Copyright Business Wire 2013

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