Injured Aflac Duck to Get a Check-Up During 55th Annual GRAMMY Awards

Sat Feb 9, 2013 9:00am EST

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Company Launches Latest Consumer Education Tool to Demonstrate the Value of
COLUMBUS, Ga.,  Feb. 9, 2013  /PRNewswire/ -- Aflac, the number one provider of
voluntary insurance in America, will debut the second of a series of commercials
in which the Aflac Duck has been injured and hospitalized. The new ad, called 
Rounds, shows the Aflac Duck experiencing a medical check-up while lying in his
hospital bed.   Rounds  is debuting Sunday night during the airing of 55th
Annual GRAMMY Awards on CBS. On  January 7th, the first commercial of this
series,  Press Conference, first aired during the BCS Championship game on ESPN,
and has been running nationally since its debut.

"We are extremely pleased with the reaction we received from  Press Conference 
and are equally excited about  Rounds," Aflac Executive Vice President, Chief
Marketing and Sales Officer  Michael Zuna  said. "Hundreds of thousands of
people have viewed  Press Conference  on YouTube and visited to
send the duck a "get well" card or just experience our brand. The buzz has been
tremendous and we look forward to more engagement as  Rounds  is viewed by
consumers across the nation."

Developed in conjunction with advertising agency Publicis Kaplan Thaler of  New
York, part two of the Duck's journey takes place in his hospital room where a
"doctor" and "medical interns" provide a complete assessment of the Duck's
continued improvement. By showcasing the Duck as the policyholder - patient, the
spot communicates from a first-hand perspective how Aflac's insurance policies
can help protect families against common but unexpected setbacks that can cause
them to miss work.  

In a call to action, the ad encourages viewers to visit  where
they'll find the newly launched and first-of-its-kind interactive online tool
called the  Aflac Real Cost Calculator, which illustrates the costs associated
with health conditions such as cancer, heart attack, diabetes and fractured
limbs that are not covered by major medical insurance.

"Consumers are too busy living their lives to worry about unexpected accidents
and illnesses; and that's why there is Aflac," Zuna said. "The Aflac Real Cost
Calculator is a quick and easy way for consumers to research the information
they need to prepare a proper safety net to protect them from the costs of an
unforeseen illness or injury."  

Rounds  targets 25- to 55-year-old men and women and will appear on all major
networks. Additional cable support includes programming on ESPN,  USA, TNT, HLN,
CNN and others. The fully integrated campaign also includes substantial online
and print advertising and features an interactive social media component
enabling consumers to send an online get well card or e-Card to the Aflac Duck
via the  Duck's Facebook page  or at

To download Aflac's latest commercial in Windows Media format please  click here
 or for QuickTime format, please  click here.

About Aflac  
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For nearly
six decades, Aflac insurance policies have given policyholders the opportunity
to focus on recovery, not financial stress. In  the United States, Aflac is the
number one provider of guaranteed-renewable insurance. In  Japan, Aflac is the
number one life insurance company in terms of individual policies in force.
Aflac individual and group insurance products provide protection to more than 50
million people worldwide. For six consecutive years, Aflac has been recognized
by  Ethisphere  magazine as one of the World's Most Ethical Companies. In 2013,
FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For
in America for the 15th consecutive year. Also, FORTUNE magazine included Aflac
on its list of Most Admired Companies for the 11th time in 2012. Aflac
Incorporated is a Fortune 500 company listed on the New York Stock Exchange
under the symbol AFL. To find out more about Aflac, visit  or

(Logo:  )

 Media Contacts:      Analyst and Investor Contact:  
 Laura Kane           Robin Y. Wilkey                
 Aflac Incorporated   Aflac Incorporated             
 706.596.3493         1.800.235.2667                 
 706.593.0786 (cell)  Fax: 706.324.6330                    
 Jon A. Sullivan                                     
 Aflac Incorporated                                  
 706.573.7610 (cell)                                                          


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