MGA Entertainment Unveils New-For-Spring Line-Up At Toy Fair

Sun Feb 10, 2013 4:16pm EST

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Spring 2013 Marks All-New Fun For Top-Selling MGA Brands Bratz®, Bratzillaz™,
Novi Stars® And Lalaloopsy™
NEW YORK,  Feb. 10, 2013  /PRNewswire/ -- MGA Entertainment will shine the
spotlight on new-for-spring developments for each of its mega-brands at New York
International Toy Fair 2013.

The  Bratz dolls - Bratz  has never been afraid to take risks and they're at it
again!   Cloe, Jade, Sasha and Yasminareshaking things up with a 2-inch taller
scale, while maintaining their now-ubiquitous beautiful and bold look.   The 
Bratz  dolls increase in size from their original 10-inch scale to a taller
12-inch frame allowing for a wider array of fashion design opportunities as well
as enhanced articulation for increased playability.  Ever since their earliest
introduction in 2001, the  Bratz  dolls quickly set themselves apart as
innovative, inspiring and independent and capturing the hearts of girls the
world-over with their unique, almond-shaped eyes, innovative fashions, strong
friendship and cutting-edge style.     To help introduce the new taller  Bratz 
dolls, MGA Entertainment will launch a special  Real Bratz  campaign showcasing
girls that exemplify the dolls' commitment to taking charge and seeking positive
change.  So what is a  Real Bratz  girl?  She is a leader, game changer and your
best friend.  She thinks outside the box, unleashes her passion to be who she is
and creates her own path!

Bratz Totally Polished  brings fun and funky nail play to fashion dolls.  Each
doll comes with 12 adhesive reusable nails that match the  Bratz  girls'
fashions.    Real Bratz  girls know that you don't just give up and that you
keep trying until you are totally polished, and these nails will remind a Real
Bratz Girl to never give up!   Bratz  characters for the  Totally Polished  line
include Cloe, Jade, Yasmin, Fianna, Meygan and Sasha.

Bratz Sea Stunnerz   brings mermaid style to fashion doll play in the Bratz way!
 Girls can transform their edgy  Bratz  dolls into a cool and classic mermaid
look with graceful, long-flowing mermaid-style gowns.   Each  Bratz Sea Stunnerz
 character comes with two mermaid-style and two shorter dress styles for
mystical and magical transformations.  Mermaids are known for their grace,
beauty and as powerful woman with unique magical touches, just like Real Bratz
Girls.   Bratzcharacters for the  Bratz Sea Stunnerz  line include Cloe, Yasmin,
Jade and Sasha.

2013 being the year of the witch,  Bratzillaz Magic Night Out  introduces 
Vampelina  who has apet bat  Batric  (sold separately) and has the power to see
in the dark.  The Bratzillaz are witches each with extraordinary supernatural
powers and beautiful glass eyes.  It's the first dance of the semester at the
Bratzillaz  Academy  and they plan to make it a dance to remember by dancing the
night away - and they  really  can dance.  Plus, their magic wands become a
light-up broomstick to ride to and from the dance. Characters include Jade
J'Adore, Meygana Broomstix, Cloetta Spelletta, Yasmina Clairvoya, Vampelina and
Sashabella Paws.

Bratzillaz Midnight Beach  introduces Fianna Fins who rises from the waves to
join the Bratzillaz  Academy.  She has a pet seahorse Ripple (sold separately)
that squirts water and she has the power to control the weather.   These witchy
teens love soaking up some midnight moon rays at Midnight Beach but they don't
tan...they GLOW!!  Each doll has a glow-in-the-dark body that shows off their
'tan' and a cape that converts into a cover-up or sarong when she's at the
beach.  Characters also include Jade J'Adore, Meygana Broomstix, Cloetta
Spelletta, Yasmina Clairvoya and Sashabella Paws.   

The  Novi Stars  have also arrived on Earth for new-for-spring fun and
excitement!

Malie Tasker is the first Novi Stars character with four arms! Her arms stretch
and glow in the dark. She comes with a pet, brush and glow-in-the-dark doll
stand as her mission on Earth is to give everyone a hug who needs one!  

Tula Toned is the first Novi Stars character with wings and a tail! Her body is
filled with 2 colors of cosmic goo! She comes with a pet, brush and
glow-in-the-dark doll stand as her mission on Earth is to encourage Earthlings
to show their true colors! With her pet Vortex,  she can't wait to fly around
and go sightseeing all around Earth!

Sila Clops is the first Novi Stars character with one eye! Her eye lights up!
She comes with a pet, brush and glow-in-the-dark doll stand with a mission on
Earth to light the way for her Earth friends together with her pet 1-Eye, who
loves to play flashlight tag here on Earth!

Novi Stars  are ready to groove at  Orbit Beach  - Earth's ultimate hot spot for
interstellar fun - dressed head to toe in cosmic-cute beachwear, including
includes sunglasses, hat and brush!

Lalaloopsy Large Dolls  offer even more unique characters this spring to add to
the acclaimed brand's sew magical journey and collectability, including Scoops
Waffle Cone, Alice in Lalaloopsyland, April Sunsplash and Could E. Sky.

Lalaloopsy Littles Silly Hair  combines construction and hair play, making it a
snap to create endless, silly hair styles.  

Lala-Oopsies  is an entirely new magical world where all-new princess and fairy
characters live among the strawberry rivers.  Princess Anise, Princess Nutmeg, 
Princess Juniper  and Princess Saffron each possess bendy legs and soft,
squeezable heads.  The Princess dolls can also spin in unique poses.  In the
Oopsie Littles line -  Fairy Tulip, Fairy Lilac, Fairy Daffodil and  Fairy Fern 
-  sport magical wings that open up and live in their magical hanging pods.

"The excitement of the hugely popular and beloved MGA Entertainment brands
continue to evolve and expand into new realms of imagination and magic for girls
everywhere.  We are excited to unveil our spring 2013 line-up at Toy Fair and
unveil the many extraordinary developments behind each of our iconic dolls,"
said  Isaac Larian, CEO of MGA Entertainment.

About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in 
Van Nuys, California, manufactures innovative lines of proprietary and licensed
products including toys and games, dolls, consumer electronics, home decor,
stationery and sporting goods. The MGA family includes award-winning brands such
as Little Tikes, Lalaloopsy, Bratz, Bratzillaz, Novi Stars, Moxie Girlz, and
Zapf Creation. For more information please visit:  www.mgae.com, 
www.littletikes.com,  www.lalaloopsy.com,  www.bratz.com,  www.bratzillaz.com, 
www.novistars.com, and  www.moxiegirlz.com

SOURCE  MGA Entertainment


Steve Syatt, ssyatt@ssapr.com, or Sara Franco, +1-818-907-0500,
sfranco@ssapr.com, both of SSA Public Relations

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