ADTRAN Enhances Partner Program with Incentives and Improved Path for Growth

Mon Feb 11, 2013 5:30am EST

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Expanded Channel rewards broaden business opportunities for invested partners
HUNTSVILLE, Ala.--(Business Wire)--
ADTRAN®, Inc., (NASDAQ:ADTN), a leading provider of cloud connectivity, virtual
mobility and enterprise communications solutions, today announced enhancements
to its award-winning Channel Partner Program. These changes are designed to
expand financial incentives and rewards at all partnership levels, and to
support the needs of each unique business model. The enhanced program addresses
current market challenges for all of ADTRAN`s Channel partners with a friendly
path to tiered benefits, where they have access to more rewards and tools for

ADTRAN`s Channel Partner Program provides these new benefits without adding
complexity to the program`s structure. Partners across all tiers will now be
able to take advantage of specialized training in ADTRAN solutions.
Additionally, they will have prioritized access to pre- and post-sale support,
demo equipment and remote install support. 

As a part of the program, "Registered" partners will, for the first time, have
access to guided discounts with no contractual commitment. This is a tremendous
advantage for those who may be concerned about risks associated with expanding
their portfolio and trying new options. The Registered Partners will be able to
register deals which will provide them with increased margin opportunities.
These partners will also have access to specialized training that will make them
eligible for additional rewards and support. 

In order to reward partners who demonstrate continued investment and commitment
to their partnership with ADTRAN, the enhanced Channel Partner Program extends
additional rewards to its "ADvantage Plus" tier. ADvantage Plus Partners who are
compliant and have completed specialized training can benefit from expanded
sales coverage, prioritized pre- and post-sales support, access to refurbished
equipment and performance incentives based on growth goals. 

"ADTRAN is focused on maintaining strong relationships with our Channel partners
because they are a vital component to our company`s success. Every time one of
our partners invests in training or demo equipment, it`s an investment in their
business as well as in ADTRAN, and we want to reward them for that," said Ted
Cole, vice president of Channel sales for ADTRAN. "The enhanced Channel Partner
Program provides expanded incentives and rewards for partners that increase
their engagement so each partner, regardless of level, can be competitive with


ADTRAN, Inc. is a leading global provider of networking and communications
equipment. ADTRAN`s products enable voice, data, video and Internet
communications across a variety of network infrastructures. ADTRAN solutions are
currently in use by service providers, private enterprises, government
organizations, and millions of individual users worldwide. For more information,
please visit

Connect2 Communications for ADTRAN
Ashley Baster, 919-435-9112

Copyright Business Wire 2013

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