Bing.com to Host Largest Interactive State of the Union Experience in History; Opportunity for Americans to Share Their Views on the President's Address

Mon Feb 11, 2013 9:00am EST

* Reuters is not responsible for the content in this press release.

For best results when printing this announcement, please click on the link
below:

http://pdf.reuters.com/pdfnews/pdfnews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130211:nPnMM56953

The Bing Pulse real-time online poll, in partnership with FOX News Channel,
gives Americans an easy way to share their reactions to President Obama's
address at Bing.com/Politics.
REDMOND, Wash.,  Feb. 11, 2013  /PRNewswire/ -- For the millions of Americans
waiting in anticipation for the president's State of the Union address on  Feb.
12  at  9 p.m. EST,  Bing  and FOX News Channel have partnered to launch the
first-of-its-kind Bing Pulse online voting tool, which enables Americans to
track and share opinions in real time during the president's State of the Union
speech. The Bing Pulse is part of a comprehensive State of the Union experience
at  Bing.com/Politics. The site provides a single destination for
up-to-the-minute political news, expert information, real-time conversations and
social sentiment on major policy issues.

To view the multimedia assets associated with this release, please click: 
http://www.multivu.com/mnr/60078-microsoft-bing-com-to-host-interactive-state-of-the-union-experience

(Photo: http://photos.prnewswire.com/prnh/20130211/MM56953)

The number of Americans who crave a more interactive political experience is
growing, according to a recent Bing survey showing that nearly 75 percent of
people identified themselves as active participants or observers in online
political discussions.*  Powered by Bing search technology and its unique social
search experience, Bing's State of the Union site is a nonpartisan online
destination that was launched to meet this growing need for up-to-the-minute
political information and second-screen experiences that are a great companion
to political broadcasts.

Bing.com/Politics will keep people in the know from a vast number of news
sources and social feeds, including a live stream of the State of the Union
address, expert commentary, real-time social media sentiment tracking and more,
such as the following:

* A live feed of President Obama's State of the Union address at
Bing.com/politics,  including commentary from FOX News Channel political
experts.  FoxNews.com  will also feature additional analysis and commentary
including multiple live video streams along with photo galleries from the event.
Viewers can log on at:  http://www.foxnews.com/sotu.  
* The Bing Pulse online poll,  which will feature updated results every few
seconds throughout the speech. Unlike typical polls, Bing Pulse will allow
people to self-identify as male or female, register their party affiliation, and
join the conversation. It will feature a live count of the number of "pulses,"
or votes, along with a line graph of how users react to language and issues
throughout the speech. Data will be split by gender and political affiliation.  
* Real-time news results  using the Bing news selector that helps people
navigate the news by filtering coverage from left-leaning and right-leaning
sources.  
* Live sentiment analysis via Bing Beat, which will focus on real-time social
sentiment across major issues, such as immigration, gun control and the fiscal
cliff.  
* Original videos of former President  Jimmy Carter  and former House Speaker 
Newt Gingrichoffering commentary on the State of the Union address.  
* A live feed of social conversations  on Twitter so people can stay informed on
what leading political pundits are saying about the speech.

"Bing.com/Politics is the best second-screen viewing companion for the State of
the Union address," said  Mark Penn, corporate vice president, Microsoft. "Bing
uniquely offers a holistic view of information, reaction and even sentiment
during this key political moment in America. Our strategic partnership with FOX
News Channel allows us to provide the data Americans want to see most, and Bing
Pulse will set the bar for live polls of the modern age."  

Bing.com/Politics is the place to join the conversation and see another reason
for people to choose Bing over Google.

About Bing
Bing is the search engine from Microsoft. It was introduced in 2009 with a
mission to empower people with knowledge - to answer any question and provide
useful tools to help you best accomplish your goals, from the everyday to the
extraordinary.

About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software,
services and solutions that help people and businesses realize their full
potential.

*  The Bing research was based on a survey by Impulse Research, an independent
research company based in  Los Angeles, Calif.  The survey was conducted in 
October 2012  online with a random sample of 1,005 men and women, ages 18 to 34,
who use the Internet for information on a regular basis - all members of the
Impulse Research proprietary online panel. The Impulse Research proprietary
online panel has been carefully selected to closely match U.S. population
demographics, and the respondents are representative of American men and women,
ages 18 to 34.

SOURCE  Microsoft


Rapid Response Team, Waggener Edstrom Worldwide, +1-503-443-7070,
rrt@waggeneredstrom.com

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.