IHOP Introduces New "Griddle Melts," Three Custom Made Delicious Breakfast Sandwiches to Savor Any Time of Day

Mon Feb 11, 2013 7:30am EST

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Large, Hearty and Hand-Crafted Griddle Melts Strengthen IHOP`s Presence in the
Lucrative Breakfast Sandwich Market
GLENDALE, Calif.--(Business Wire)--
IHOP, known for providing guests with everything they love about breakfast, has
just introduced new menu items guests are sure to love: Griddle Melts.

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IHOP's new Griddle Melts (Photo: Business Wire)

IHOP`s menu now includes three varieties of Griddle Melt sandwiches, each
hand-crafted and made-to-order for each guest, served on artisan sourdough bread
with a choice of three fluffy omelets in a large breakfast sandwich, making each
sandwich an excellent value for consumers. Half sandwich servings are also being
featured on the menu. 

"Breakfast sandwiches are the largest selling breakfast items out of the home,
with more than 55 billion servings consumed each year. Our new Griddle Melts
bring our guests a breakfast sandwich that lives up to our high standards of
excellence and value and they can only be found at IHOP," said Natalia Franco,
Senior Vice President, Marketing, International House of Pancakes, LLC. "Our
culinary team has created three delicious varieties of Griddle Melts, each using
the finest ingredients, and in a hearty size that requires both hands-even for
the half sandwich. 

"While others may offer guests breakfast sandwiches that are pre-made in
advance, every single Griddle Melt sandwich is custom made for each guest,"
Franco continued. "Bursting with flavor, Griddle Melts are a meal in themselves,
a hearty breakfast sandwich that our guests will want to sit down and savor. And
at $4.99 for a half sandwich it`s a great value and I encourage guests to try
all three before choosing their favorite!" 

Griddle Melt varieties include:

* Spinach, Roasted Pepper & Cheese
Sautéed fresh spinach in a fluffy egg omelet topped with roasted red peppers and
onions, melted Provolone, Parmesan and Pepper Jack cheeses on grilled artisan
sourdough bread. Served with your choice of hash browns, French fries or
seasonal fruit. 
* Western
Smoked ham and sautéed peppers and onions in a classic omelet, topped with
sliced ham, melted American cheese and served on grilled artisan sourdough
bread. Served with your choice of hash browns, French fries or seasonal fruit. 
* Ham & Egg Melt
Sliced ham and melted Swiss and American cheeses over a fluffy egg omelet served
on grilled artisan sourdough bread. Served with your choice of hash browns,
French fries or seasonal fruit.

For more information or to find an IHOP restaurant near you, please visit
www.ihop.com. Follow IHOP on Facebook at www.facebook.com/ihop. 

ABOUT IHOP

For 54 years, IHOP has been a leader and expert in all things breakfast and a
leader in family dining. The chain is highly competitive in its menu offering,
serving 65 different signature, made-from-scratch breakfast options as well as a
range of meals under 600 calories. Beyond offering "everything you love about
breakfast," IHOP has a wide selection of popular lunch and dinner items, as
well. IHOP offers its guests an affordable, everyday dining experience with warm
and friendly service. As of September 30, 2012, there were 1,565 IHOPs in 50
states and the District of Columbia, as well as in Canada, Guatemala, Mexico,
Puerto Rico, the United Arab Emirates, and the U.S. Virgin Islands. Under the
licensed name IHOP at HOME consumers can also enjoy a line of premium breakfast
products available at leading retailers. IHOP restaurants are franchised and
operated by Glendale, Calif.-based International House of Pancakes, LLC and its
affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of
DineEquity, Inc. (NYSE: DIN)

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IHOP
Craig Hoffman
(818) 637-3603
or
Wills Communications, Inc.
Terry Wills
(310) 546-1212 



Copyright Business Wire 2013

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