DISH Announces Nationwide Availability of Its All-New, Award-Winning Hopper with Sling Technology

Mon Feb 11, 2013 8:00am EST

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CES "Best of Show" winner debuts to consumers with new capabilities and a
national ad campaign featuring the "Boston Guys"


ENGLEWOOD, Colo.--(Business Wire)--
Today DISH (NASDAQ: DISH) announced nationwide consumer availability of its
all-new Hopper with Sling Whole-Home HD DVR, winner of the 2013 CES "Best of
Show" award. Consumers will be introduced to the latest Hopper via a new
multimillion-dollar national marketing campaign featuring DISH`s "Boston Guys." 

As part of its "Only the Hopper" campaign, DISH is launching a series of
television, radio, print and digital advertisements that follow the Boston Guys
as they demonstrate how the second-generation Hopper delivers a complete
entertainment experience by enabling customers to:

* Take the at-home DISH TV experience anywhere using the Hopper`s new built-in
Sling capabilities and the new DISH Anywhere app. With these features customers
can watch their live and recorded home television content on Internet-connected
tablets, smartphones and PCs at no additional charge. 
* Download DVR content to mobile devices. With the free Hopper Transfers app,
viewers can move recorded television to an iPad for viewing without an Internet
connection. 
* Receive all the great features of the previous Hopper like AutoHopTM,
PrimeTime Anytime and up to 500 hours of high-definition (2,000 hours of
standard definition) recording capability.

"These lovable characters from Boston helped put the first generation of the
`Hawpah` on the map and made nearly three out of four consumers aware of the
Hopper," said James Moorhead, DISH chief marketing officer and senior vice
president. "This campaign takes the Boston family out of the house to show the
world that only Hopper with Sling can provide a truly unique entertainment
experience." 

DISH first introduced Hopper with Sling at last month`s 2013 International
Consumer Electronics Show where the cutting-edge set-top box was recognized as a
CES Innovations 2013 Design and Engineering Award honoree and, notably, won the
"Best of Show" award. 

"The magic of Hopper with Sling is that it redefines how customers think about
their pay-TV experience," said Joe Clayton, DISH president and CEO. "No other
provider can offer the experience that is now available to our customers
anytime, anywhere." 

Sling technology is now built into each new generation Hopper. It works by
encoding and redirecting - or place-shifting - a live or recorded TV signal from
the Hopper to Internet-connected iOS and Android tablets and smartphones. The
DISH Anywhere experience is also available on PCs and Macs. 

Customers can also use the Sling feature to watch DVR recordings stored on
Hopper`s hard drive, including major network shows recorded using DISH`s
PrimeTime Anytime feature. 

New DISH customers who subscribe to DISH's America's Top 200 or DishLATINO Dos
programming packages or greater can receive one Hopper and up to three Joey
units for free, including a standard professional installation. The Hopper
system requires a whole-home DVR fee of $10 per month and $7 per month for each
Joey. 

About DISH
DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network
L.L.C., provides approximately 14.042 million satellite TV customers, as of
Sept. 30, 2012, with the highest quality programming and technology with the
most choices at the best value, including HD Free for Life. Subscribers enjoy
the largest high definition line-up with more than 200 national HD channels, the
most international channels, and award-winning HD and DVR technology. DISH
Network Corporation's subsidiary, Blockbuster L.L.C., delivers family
entertainment to millions of customers around the world. DISH Network
Corporation is a Fortune 200 company. Visit www.dish.com.

DISH Network Corporation
John Tagle, 303-723-3348
john.tagle@dish.com
@DISHNews

Copyright Business Wire 2013