CORRECTING and REPLACINGDisney Marches into 2013 American International Toy Fair with Collegiate Marching Band to Unveil New "Monsters University" Toy Line

Mon Feb 11, 2013 5:52pm EST

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With Special Appearances From Voice Star John Goodman And Filmmakers Dan Scanlon
And Kori Rae

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Twitter handle along with the hashtag, #MonstersUToyFair
NEW YORK--(Business Wire)--
Please note references to Billy Crystal in subheadline and first graph, second
sentence of release have been removed.
Today at the American International Toy Fair in New York City, Disney unveiled
an innovative assortment of toys inspired by the Disney-Pixar film Monsters
University. Special guest John Goodman, voice of James P. "Sulley" Sullivan of
Monsters University, was on hand for the collegiate themed celebration and was
presented with a custom-built toy celebrating his character. (Photo: Business

The corrected release reads: 


With Special Appearances From Voice Star John Goodman And Filmmakers Dan Scanlon
And Kori Rae

To tweet this release, copy and paste to your
Twitter handle along with the hashtag, #MonstersUToyFair

Disney established its university spirit at the 2013 American International Toy
Fair today, kicking-off with a marching band to reveal the hottest new toys from
the Monsters University product collection, which consists of more than 1,000
products from 125 licensees. The audience of toy-industry insiders was treated
to an appearance by Emmy and Golden Globe Award-winning actor John Goodman,
voice of James P. Sullivan, who was presented with a custom-built toy
celebrating his beloved character from the film. Pixar veterans, director Dan
Scanlon and producer Kori Rae, were also on hand to offer an inside look and
screen a never-before-seen trailer. Inspired by Disney•Pixar`s Monsters
University, releasing in theaters June 21, 2013, the new toy line delivers hours
of imaginative play filled with innovative and interactive features from leading
toy companies Spin Master and Fisher-Price. John Lasseter, chief creative
officer of Walt Disney and Pixar Animation Studios, joined the event via video
( to reveal some of the most innovative toys
to the audience. 

Since its release in 2001, Monsters, Inc. continues to thrive, generating $525
million in global box office and $1.5 billion in global merchandise retail sales
to date. The film also boasts 96 percent awareness among 13-54-year-olds, with
60 percent of parents owning Monsters, Inc. on DVD. 

"Given the trajectory of Monsters, Inc. and the overall track record of
Disney∙Pixar films, we set out to develop a robust Monsters University product
collection that takes play to a whole new level and leverages technology and
creativity," said Josh Silverman, executive vice president of Licensing for
Disney Consumer Products, who was also a key presenter at the event. 

The new toy line includes action figures, vehicles, playsets, plush figures,
preschool and remote control items to help kids recreate key moments from the
film. Monsters University will also be supported with product lines from
stationery, apparel and accessories, home décor, books and a magazine, and food,
health and beauty items, along with an exclusive collection from Disney Store
and The new products will be available at retail starting this

Monsters University Product Line Highlights:

(For an extended toy line please visit: 

Technology & Innovation

Technology is a key feature in the new Monsters University line, with toys
featuring sound and light detection, digital apps and facial sync technology to
allow for more interactive play than ever before. The resulting line includes
new innovations such as: 

From Spin Master:

* Scare-Off Sulley (SRP $79.99, available fall 2013) is the most interactive toy
in the Monsters University collection with five different modes of play and the
ability to sense its environment, changing play modes automatically to match its
current surroundings. Kids can interact directly with Scare Off Sulley by
challenging him to a "scare off" - if they scream loud enough, he will fall
backwards in fear. 
* 100 percent kid powered, the Sulley Monster Mask (SRP $24.99, available spring
2013) allows kids to move Sulley`s eyebrows and lips as they put on the mask and
open, close or move their jaws up and down. 
* The Roll-A-ScareRace Playset (SRP $19.99, available spring 2013) allows kids
to utilize the Roll-A-Scare Monsters Assortment (SRP $6.99 each, available
spring 2013) to roll, pop and scare with favorite characters from the movie. The
monsters slide down the playset and as they reach the bottom they pop-up for
scaring fun. Each figure is uniquely stylized and has a surprise pop-up
activation that can also be activated with a Student ID card that springs the
monsters open. There are 12 characters to collect in total to recreate favorite
scenes from the movie.

From Disney Store:

* The exclusive Monsters University collection from Disney Store will include
toys, action figures, luggage, apparel and more. One of the most unique items is
the Monsters University Speak N Scare Action Figures line (SRP $34.95, available
June 2013) featuring favorite characters from the film. In tandem with a free
digital app, kids can rate their own "roar" or enhance it using different tools.
The app can also sync with the action figures to control their scaring actions.
Other modes of play include play mode with more than 40 phrases, scare mode with
five different sound-activated roars and interactive mode that allows the action
figures to converse with one another.

From Disney Interactive:

* Disney Infinity is a bold new gaming initiative from Disney Interactive that
features a new line of collectible figures based on Disney and Pixar`s biggest
franchises. The characters come to life in a new video game featuring
true-to-property Disney adventures in the game worlds of Monsters University,
The Incredibles, Pirates of the Caribbean, and more, as well as in a giant
virtual "Toy Box" where players can create their own Disney experiences. At this
year`s American International Toy Fair, attendees were given an opportunity to
preview the game and play to solve challenging puzzles, battle enemies and
explore iconic locations from Monsters University, while collecting unique
characters, vehicles, and gadgets and saving them to a "Toy Box."
Disney Infinity will launch in June across all consoles and will have a phased
roll out across mobile and online devices throughout 2013 (SRP $4.99 - $74.99)

From Disney Publishing:

* The Monsters University publishing program includes over 30 new Monsters
University books debuting in the U.S. this spring including novels/readers,
illustrated storybooks, a full-color yearbook, a storybook collection with 17
tales, and an oversized board book with flaps featuring illustrations by Pixar
talent Harley Jessup. Additionally, Disney Magazines will release a Monsters
University special movie magazine featuring Mike and Sulley's college adventures
and all-new characters from the film. The 96-page magazine includes exclusive
content such as games, activities, comics, puzzles and more, available in June.


From Fisher-Price:

* Fisher Price will introduce a variety of toys and playsets from the
Fisher-Price by Imaginext line including the Monsters University Row Playset by
Imaginext (SRP $29.99, available spring 2013), which comes with electronics
featuring character voices to relive the fun of chasing Archie the scare pig
through the quad. The set comes with two figure disks that either spin the
bottom floor so you can have the monsters chase Archie in circles or catapult
Archie across the set, through a trap door and into his cage.

About Disney∙Pixar`s Monsters University

Ever since college-bound Mike Wazowski (voice of Billy Crystal) was a little
monster, he has dreamed of becoming a scarer-and he knows better than anyone
that the best scarers come from Monsters University (MU). But during his first
semester at MU, Mike`s plans are derailed when he crosses paths with hotshot
James P. Sullivan, "Sulley" (voice of John Goodman), a natural-born scarer. The
pair`s out-of-control competitive spirit gets them both kicked out of the
University`s elite Scare Program. To make matters worse, they realize they will
have to work together, along with an odd bunch of misfit monsters, if they ever
hope to make things right. Screaming with laughter and oozing with heart,
Disney•Pixar`s "Monsters University" is directed by Dan Scanlon ("Cars," "Mater
and the Ghostlight," "Tracy"), produced by Kori Rae ("Up," "The Incredibles,"
"Monsters, Inc.") and features music from future
Rock-and-Roll-Hall-of-Fame-inductee and award winning composer Randy Newman
("Monsters, Inc.," "Toy Story 3"). For more information, like us at, and follow us on
The film opens in U.S. theaters on June 21, 2013, and will be shown in Disney
Digital 3D in select theaters. For more information about MU, check out 

About Disney Consumer Products

Disney Consumer Products (DCP), the world`s largest licensor, is the business
segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends
the Disney and Marvel brands to merchandise ranging from apparel, toys, home
décor and books to food and beverages, stationery, electronics and fine art. DCP
develops Disney entertainment franchises into 365 day-a-year product
opportunities at retailers worldwide. Through the magic of Disney brands and
franchises, DCP aims to inspire the imagination of people around the world by
delivering innovative and engaging product experiences. DCP is comprised of
three businesses: Licensing, Publishing and Disney Store. The Licensing business
is aligned around seven strategic brand priorities: Disney Baby & Classic
Characters, Disney Media Networks & Games, Disney & Pixar Animation Studios,
Disney Princess & Disney Fairies, Disney Live Action Film, Marvel, and
Lucasfilm. Disney Publishing Worldwide (DPW) is the world's largest publisher of
children's books, magazines, and digital products. Disney English is DPW's
English language learning business, which includes over 40 Disney English
learning centers across China and a supplemental learning book program. DPW`s
growing library of digital products includes best-selling eBook titles and
original apps. The Disney Store retail chain operates across North America,
Europe, and Japan with more than 350 stores worldwide. Disney Store carries
high-quality products, including exclusive merchandise tied to key Disney and
Marvel entertainment offerings. and
are Disney`s official online shopping portals. For more information, please
visit Disney Consumer Products or follow us at, and

Photos/Multimedia Gallery Available:

Disney Consumer Products
Nidia Caceros, 818-544-0399
Liz Virji, 818-544-1926

Copyright Business Wire 2013

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