HP Unveils World's Fastest Desktop Color Printer, Celebrates 25th Anniversary of HP Deskjet Printers

Mon Feb 11, 2013 7:45am EST

* Reuters is not responsible for the content in this press release.

  PALO ALTO, CA, Feb 11 (Marketwire) -- 
HP (NYSE: HPQ) today announced the worldwide release of the new HP
Officejet Pro X, the world's fastest desktop printer as recognized by
Guinness World Records.(1) 

    Designed to meet the demanding and unique needs of small and medium-sized
businesses (SMBs), the HP Officejet Pro X is revolutionizing business
printing by increasing productivity, reducing costs and promoting the
value of inkjet technology in the workplace. 

    Since the first HP Deskjet printer was introduced in 1988, HP has
continued to innovate in the inkjet market with the HP Photosmart and HP
Officejet brands, and has shipped nearly 600 million inkjet printers.(2) 

    HP also announced two new HP Officejet Pro printers, available this
spring. The HP Officejet Pro 251dw Printer and HP Officejet Pro 276dw
Multifunction Printer (MFP) provide professional, reliable printing for
up to 50 percent lower cost per page than laser printers.(3) They also
offer the ability to be easily integrated into existing IT
infrastructures through enhanced manageability and workflow solutions. 

    "SMB customers constantly look for ways to save money and do more with
less," said Stephen Nigro, senior vice president, Inkjet and Printing
Solutions and Graphics Solutions Business, Printing and Personal Systems
Group, HP. "The new HP Officejet Pro X Series is an ideal solution that
delivers professional printing at a faster rate(3) and cheaper cost (4)
than laser printers, while generating significantly less waste."

    "As organizations continue to identify ways to increase productivity and
reduce operating costs, the use of inkjets in the office will continue to
grow," said Zac Butcher, director, Digital Peripherals Solutions
Consulting Service - Europe, InfoTrends. "We expect business inkjet
devices to take a greater share of the office printing market, and
anticipate that worldwide placements of business inkjet devices will grow
from 14.7 million in 2011 to 18.9 million in 2016 at a compound annual
growth rate (CAGR) of 5.2 percent."

    HP Officejet Pro X: Exceptional speed, quality, reliability, cost
efficiency for SMBs
 HP Officejet Pro X Series color printers and MFPs
deliver up to twice the speed and half the printing cost compared with
laser printers.(3) 

    Powered by HP PageWide Technology -- the company's next-generation inkjet
platform -- the HP Officejet Pro X Series can deliver high-quality
professional documents at up to 70 pages per minute (ppm), making it the
fastest desktop printer according to Guinness World Records.(1) 

    HP PageWide Technology delivers four colors of Original HP pigment ink at
one time onto a moving sheet of paper. As the paper moves, the printhead
remains stationary, allowing the HP Officejet Pro X Series to print
quickly and quietly. The standard 500-sheet main paper tray lets SMBs
save even more time with fewer printing interruptions.

    The ENERGY STAR(R) qualified HP Officejet Pro X features energy- and
waste-saving features and best-in-class supplies that continue HP's
commitment to improve the sustainability of office printing. HP 970 and
971 ink cartridges feature quick-drying, long-lasting pigment inks that
offer highly durable, professional print quality, and feature optimized
color mixing and paper interaction for high-speed printing. 

    The HP Officejet Pro X uses up to 50 percent less energy and HP 970 and
971ink cartridges create up to 50 percent less supplies waste than laser,
while offering comparable quality.(5,6) Automatic two-sided printing on
every model creates additional opportunities to save paper. 

    Celebrating 25 years of the HP Inkjet Printer
 HP launched the HP
Deskjet, the world's first single-sheet inkjet printer in February 1988.
Originally priced at $995, the first HP Deskjet featured an average speed
of 2 ppm.(7) Today, HP's inkjet portfolio has transformed into
high-speed, lightweight printers with a multitude of features, including
wireless web connectivity, cloud services and enterprise management
solutions. 

    HP Officejet Pro 251dw Printer and HP Officejet Pro 276dw MFP
 The HP
Officejet Pro 251dw Printer and the HP Officejet Pro 276dw MFP, available
later this spring, provide services unique to the medium-sized business
with a smaller footprint. The new printers allow employees to replicate a
headquarters experience in a remote, telecommuter or branch office. 

    Offering the same high-quality, professional documents for up to 50
percent lower cost per page than color laser,(4) the HP Officejet Pro
series is outfitted with enterprise-ready manageability solutions,
including HP Universal Print Drivers, HP Web Jetadmin software, HP
Managed Print Services (MPS) and enterprise-ready solution enablement. 

    Pricing and availability
 The HP Officejet Pro X Series is now shipping
worldwide. Single-function models start at $449, and MFPs start at
$649.(8)

    The HP Officejet Pro 251dw Printer and the HP Officejet Pro 276dw MFP
will be available worldwide later this spring.

    About HP
 HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio that
spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP is
available at http://www.hp.com.

    (1) Guinness World Records title certified for fastest time to print 500
sheets by an office color desktop printer, April 2012. Record set on HP
X551dw and X576dw models. Details at guinnessworldrecords.com. Record
attempt supervised and verified by wirthconsulting.org. Test documents
ISO 24734 from sample four-page category test file printed in fastest
available color mode for all products. Competitive set includes laser and
inkjet color desktop MFPs < $1,000 and printers < $800 as of March 2012. 

(2) Number of shipments based on internal HP database results through
2012.
 (3) Comparison based on manufacturers' published specifications of
fastest-available color mode (as of March 2012) and includes color laser
MFPs < $1,000 and color laser printers < $800 available March 2012 based
on market share as reported by IDC as of Q1 2012 and HP internal testing
of printer in fastest available color mode (sample four-page category
documents tested from ISO 24734). After first set of ISO test pages.
Additional information is available at www.hp.com/go/printerclaims. 
 (4)
Cost-per-page (CPP) claim is based on the majority of color laser
printers less than US $300 and the majority of color laser MFPs less than
US $500 as of September 2012, based on market share as reported by IDC as
of Q2 2012. CPP comparisons for laser supplies are based on published
specifications of the manufacturers' highest-capacity cartridges
available, as reported by Gap Intelligence. HP Officejet Pro CPP based on
HP 950XL/951XL Ink Cartridges, estimated street price, published yield
for color prints and continuous printing. Actual prices may vary. Actual
yields may vary based on printer used, images printed and other factors.
Additional information is available at www.hp.com/go/officejet.
 (5)
Majority of color laser printers < $800 and color laser MFPs < $1,000 as
of August 2012. Energy use based on HP and HP-commissioned third-party
testing. Actual cost and energy usage may vary. Additional information is
available at www.hp.com/go/officejet.
 (6) Compares weight of empty
cartridge and packaging materials needed for 15,000 pages using
highest-capacity cartridges of major in-class competitors' color laser
MFPs < $1,000 and color laser printers < $800 as of October 2012. Tested
by Buyers Lab Inc. Additional information is available at
www.hp.com/go/officejet.
 (7) After first page. Additional information is
available at www.hp.com/go/inkjetprinter.
 (8) Estimated U.S. street
prices. Actual prices may vary.

    ENERGY STAR is a registered mark owned by the U.S. government.

    This news release contains forward-looking statements that involve risks,
uncertainties and assumptions. If such risks or uncertainties materialize
or such assumptions prove incorrect, the results of HP and its
consolidated subsidiaries could differ materially from those expressed or
implied by such forward-looking statements and assumptions. All
statements other than statements of historical fact are statements that
could be deemed forward-looking statements, including but not limited to
statements of the plans, strategies and objectives of management for
future operations; any statements concerning expected development,
performance, market share or competitive performance relating to products
and services; any statements regarding anticipated operational and
financial results; any statements of expectation or belief; and any
statements of assumptions underlying any of the foregoing. Risks,
uncertainties and assumptions include macroeconomic and geopolitical
trends and events; the competitive pressures faced by HP's businesses;
the development and transition of new products and services and the
enhancement of existing products and services to meet customer needs and
respond to emerging technological trends; the execution and performance
of contracts by HP and its customers, suppliers and partners; the
protection of HP's intellectual property assets, including intellectual
property licensed from third parties; integration and other risks
associated with business combination and investment transactions; the
hiring and retention of key employees; assumptions related to pension and
other post-retirement costs and retirement programs; the execution,
timing and results of restructuring plans, including estimates and
assumptions related to the cost and the anticipated benefits of
implementing those plans; the resolution of pending investigations,
claims and disputes; and other risks that are described in HP's filings
with the Securities and Exchange Commission, including HP's Annual Report
on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no
obligation and does not intend to update these forward-looking statements.

    Copyright 2013 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only warranties
for HP products and services are set forth in the express warranty
statements accompanying such products and services. Nothing herein should
be construed as constituting an additional warranty. HP shall not be
liable for technical or editorial errors or omissions contained herein.

    

Editorial contacts:

Cherie Britt
HP 
+1 650 518 6919 
cherie.britt@hp.com

www.hp.com/go/newsroom 

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