The Year of the Robot: On Heels of Robust Year, ABB Robotics Releases RoboScreen for Entertainment Use

Mon Feb 11, 2013 9:00am EST

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ABB achieves significant growth in robot sales; Entire North American robotics
market sets new record, according to association
CARY, N.C.,  Feb. 11, 2013  /PRNewswire/ -- ABB, a leader in power and
automation technologies, today coupled robust robotics growth in 2012 with a new
collaboration with Andy Flessas  (aka andyRobot) to deliver RoboScreen function
packages for entertainment and commercial uses. ABB is a worldwide leader in the
development of industrial robots and operational software, with more than
200,000 ABB robots installed globally.

(Photo: )

ABB's robotics growth is representative of the wide scale adoption of robot
automation across a range of industries. In fact, the North American robotics
market has recorded its strongest year ever in 2012, according to new statistics
 from  Robotic Industries Association  (RIA), the industry's trade group. RIA
estimates that some 225,000 robots are now in use at  United States  factories,
placing the US second only to  Japan  in robot use.

While robotics technology is historically driven by the automotive and
manufacturing industry, 2012 saw increased demand from the food industry, with
the development of robotic units with the dexterity to handle food, and from the
entertainment and tourism industries.  This latter use is behind today's
announcement of RoboScreen packs.  

RoboScreen, for which Flessas holds numerous patents, is a graphical screen
mounted to the arm of an ABB articulated arm robot, which creates a unique
viewer experience by bringing virtually unlimited, 6-axis movement to the video
media. Large model RoboScreens travelled the globe as main stage props for the 
Bon Jovi Circle Tour. On the tour, the RoboScreens moved to the beat of the
music, displayed real time video and pre-produced animations, and assembled into
various formations such as individual stairs and an elevated performance

"andyRobot is clearly the master visionary in the application of industrial
robots for entertainment and commercial sectors," said  Bertil Thorvaldsson,
global software products manager for ABB Robotics. "We were delighted to
collaborate with him on the development of the new PowerPac software products
and are excited about the further innovation they will allow in cultivating
these emerging applications."

With the various robot and screen size options, the two dedicated software
plug-ins and the mixing board option, a RoboScreen function package can be
assembled to serve a virtually unlimited range of entertainment and commercial
applications. Some potential applications include:

* Live Events and Entertainment - RoboScreens positioned outside performance
venues for pre-event entertainment or marketing, or positioned inside to provide
replays and other event enhancements. Or as on the Bon Jovi tour or in a
theatrical performance, the RoboScreens can also be an integral part of the
production itself, providing an inimitable blend of 6-axis motion and video
display for stage props, structural elements and visual intrigue.  
* Retail Robotics - Strategically placed RoboScreens for interactive
point-of-purchase advertising and in-store information to shoppers, providing
advice for specific products and possibly allowing manufacturers to interact in
real time with customers considering their product.  
* Kinetic Architecture - RoboScreens as a moveable wall or floor, where the
ambiance of a room can be altered by the motion of the screens and the video
being played therein.  
* Nightclubs and Sports Bars - RoboScreens that capture components of simulation
technology with motion coordinated in real time to action occurring on screen
during a performance, sporting event or video game.

About ABB
ABB ( is a leader in power and automation technologies that enable
utility and industry customers to improve performance while lowering
environmental impact. The ABB Group of companies operates in around 100
countries and employs about 145,000 people. The company's North American
operations, headquartered in  Cary, North Carolina, employ about 30,000 people
in multiple manufacturing, service and other major facilities.

About ABB Robotics
ABB Robotics ( is a leading supplier of industrial robots -
also providing robot software, peripheral equipment, modular manufacturing cells
and service for tasks such as welding, handling, assembly, painting and
finishing, picking, packing, palletizing and machine tending. Key markets
include automotive, plastics, metal fabrication, foundry, electronics, machine
tools, pharmaceutical and food and beverage industries. A strong solutions focus
helps manufacturers improve productivity, product quality and worker safety. ABB
has installed more than 200,000 robots worldwide.

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Melissa London, ABB Media Relations, +1-919-829-4431, office, +1-919-649-6581,

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