American Express Syncs with Twitter to Unlock the Purchasing Power of the #Hashtag

Mon Feb 11, 2013 6:00pm EST

* Reuters is not responsible for the content in this press release.

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130211:nBw116286a

Cardmembers Can Now Tweet #Hashtags to Buy Products on Twitter

Specially-Priced American Express Gift Cards and Products from Amazon, Sony,
Urban Zen and Xbox on Sale Starting this Week
NEW YORK--(Business Wire)--
American Express today announces a new social commerce experience that turns
Twitter #hashtags into purchases in a unique and seamless way. American Express
Cardmembers who sync their eligible Cards at sync.americanexpress.com/twitter
and tweet special #hashtags can buy American Express Gift Cards and products
from Amazon, Sony, Urban Zen and Xbox 360. American Express` proprietary Card
Sync technology powers the experience. Card Sync first launched on Twitter last
March to deliver couponless savings to Cardmembers who tweet special offer
#hashtags from merchants. 

The $25 American Express Gift Card can be purchased using a synced American
Express Card starting today for only $15 by tweeting #BuyAmexGiftCard25
(quantities limited, offer expires 3/3/13, limit one per Cardmember). The
remaining catalog of products goes on sale Wednesday, February 13 at noon, EST,
when the full list of special product #hashtags will be released and highlighted
as "favorites" on the @AmericanExpress Twitter page. Cardmembers can sync their
Cards in advance by visiting sync.americanexpress.com/twitter. 

"Based on the initial success of Amex Sync for offers, we know there is
significant power in combining our assets with Twitter's platform to bring value
to Cardmembers and merchants," said Leslie Berland, Senior Vice President,
Digital Partnerships and Development at American Express. "Now, we're leveraging
our unique technology and closed-loop network to introduce a seamless solution
that redefines what's possible in the world of social commerce." 

How to Sync to Buy Products on Twitter:

American Express Cardmembers can sync their eligible Cards with Twitter to
purchase products and access content, offers and more. Cardmembers already
synced with Twitter for offers need to add a few more details, including their
billing address, for product shipment. 

To get started:

* Sync your eligible Card at sync.americanexpress.com/twitter. 
* Cardmembers tweet special product #hashtags for the product they want to
purchase with their synced Card. 
* Cardmembers then check their Twitter mentions in the @ Connect tab
(https://twitter.com/i/connect) for a response from @AmexSync containing a
confirmation #hashtag. Tweet the confirmation #hashtag within 15 minutes of the
response from @AmexSync to confirm the purchase. 
* All products will be shipped to the Cardmember`s billing address via free
2-day shipping, courtesy of American Express.

Cardmembers can purchase the below specially-priced products beginning
Wednesday, February 13 at noon EST, when the full list of product #hashtags will
be released and highlighted as "favorites" on the @AmericanExpress Twitter
page.

* $25 American Express Gift Card: $15.00. 
* Amazon Kindle Fire HD: $149.99 plus tax. 
* Sony Action Cam & Waterproof Headband Mount: $179.99 plus tax. 
* Urban Zen Bracelet Designed by Donna Karan: $80.00 plus tax. 
* Xbox 360 4GB console with a 3-month Xbox LIVE Subscription and 2 game tokens:
$179.99 plus tax. 
* Xbox Controller: $29.99 plus tax.

(quantities limited, offer expires 3/3/13 or until sold out). 

About American Express

American Express is a global services company, providing customers with access
to products, insights and experiences that enrich lives and build business
success. Learn more at americanexpress.com and connect with us on
facebook.com/americanexpress, foursquare.com/americanexpress,
twitter.com/americanexpress, and youtube.com/americanexpress.

American Express
Bradley Minor, 347-205-0259
bradley.r.minor@aexp.com

Copyright Business Wire 2013