The Procter & Gamble Company and Verix Business Intelligence Announce Initiation of a Strategic Partnership

Mon Feb 11, 2013 4:30pm EST

* Reuters is not responsible for the content in this press release.

Innovative partnership has been created to further-strengthen and build P&G`s
capabilities in Business Intelligence (BI)
CINCINNATI--(Business Wire)--
The Procter & Gamble Company (NYSE: PG) has formally-initiated a strategic
partnership with Verix Business Intelligence, a start-up technology company that
specializes in intelligent business alerts and pre-packaged analytical
applications. The terms and conditions of this partnership are not being

This innovative technology partnership is being pursued to further-strengthen
and build P&G`s capabilities and industry leadership in Business Intelligence
(BI). This collaboration has been supported by P&G`s IT Innovation Hub, the
Israel House of Innovation (IHI), which was established five years ago to help
enable partnerships between P&G and Israeli innovators. 

"We are excited to initiate a partnership and collaboration with Verix," shared
Andy Walter, P&G`s Vice-President of Global Business Services. "We expect that
the innovative Verix technology and capabilities will help to further-strengthen
our business intelligence capabilities." 

With the advent of ever-increasing amounts of business data, Verix enables the
analysis of huge data sets and identifies trend changes that lead to significant
business insights. Driven by an analytical pattern-recognition engine that scans
all relevant intersections of diverse data sources in search for exceptions,
Verix generates Intelligent Business Alerts that enable decision makers to focus
on what matters. 

"P&G is an ideal partner for Verix, due to their deep data analytics experience
and relentless focus on providing their business community users with the most
actionable and relevant insights," states Doron Aspitz, Verix CEO. "It is
impressive how quickly P&G has been able to leverage the Verix platform." 

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty,
Dawn, Fairy, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay,
Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, Ambi Pur, SK-II,
and Vicks. The P&G community includes operations in approximately 75 countries
worldwide. Please visit for the latest news and in-depth
information about P&G and its brands. 

About Verix

Verix, headquartered in Los Altos, California, offers innovative SaaS Business
Analytics solutions to streamline commercial operations. Verix`s pre-packaged
applications combine external and internal data sources and utilizing the
patented HotSpots technology, Verix provides a holistic image of the market and
the business, and detects threats and opportunities before they become a costly
problem. Verix goes beyond traditional Business Intelligence, leveraging data to
answer business questions. For more information, please visit

The Procter & Gamble Company
Ross H. Holthouse, 513-983-9377

Copyright Business Wire 2013

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