GoodNites, Poise Innovations Win 2013 Product of the Year Honors

Mon Feb 11, 2013 10:30am EST

* Reuters is not responsible for the content in this press release.

For best results when printing this announcement, please click on the link

DALLAS,  Feb. 11, 2013  /PRNewswire/ -- Kimberly-Clark Corporation today
announced that products from the Company's industry-leading GoodNites®  and
Poise®  brands have been honored as "2013 Product of the Year" in their
respective Children's Care and Feminine Wellness categories. Kimberly-Clark is
among an exclusive group of U.S. manufacturers with multiple products ranked on
the influential annual survey.


GoodNites Bed Mats was honored for providing children and their moms an
alternative choice to manage bedwetting, while Poise was recognized for its
line-up of products that deliver comfort for women over 40.

About The Award

Operating in 32 countries and now in its fifth year in  the United States,
Product of the Year is the world's largest consumer-voted product award that
celebrates innovation and consumer confidence in consumer packaged goods. The
company annually surveys tens of thousands of U.S. shoppers asking them to judge
products based on innovation, use, satisfaction and purchase intent. 2013
Product of the Year winners were published in the  Feb. 10  issue of PARADE
magazine. Read more at  or  

GoodNites Bed Mats: 2013 Product of the Year, Children's Products

The GoodNites brand has been providing trusted bedwetting solutions for more
than 17 years. The revolutionary GoodNites Bed Mats, which received tens of
thousands of votes from American shoppers, are the latest innovation to address
this condition and make life easier for moms and children.  

"The GoodNites Bed Mats product was inspired by feedback we received from
parents who wanted an alternative to disposable garments," said  Jen Wilder,
GoodNites brand director at Kimberly-Clark. "To have Bed Mats recognized and
endorsed by American consumers and Product of the Year  USA  only reinforces how
much we value the product, and more importantly, the positive impact it makes in
providing a better night's rest for parent and child."  

The GoodNites Bed Mats Solution

Between 5 to 7 million children ages four and older suffer from the medical
condition known as nocturnal enuresis, or bedwetting.[1]Some children prefer not
to wear disposable garments, making Bed Mats another option to help manage their
condition. This one-of-a-kind, super absorbent, cloth-like disposable mat can be
easily secured on top of bed sheets,  allowing children to better manage
bedwetting and ensuring a good night's sleep for the whole family.   

GoodNites Bed Mats are available for purchase in most leading grocery stores,
mass merchandisers, drug stores and select online retailers. The suggested
retail price for GoodNites Bed Mats Jumbo Pack is approximately  $10. Consumers
can visit to learn more about Bed Mats and sign up to take the
Better Night Test.   

Poise: 2013 Product of the Year, Feminine Wellness

An estimated 50 million women in  North America  are approaching or experiencing
menopause and its various challenging symptoms. Millions of these women have
long relied on Poise products for discreet protection from light bladder
leakage. This suite of five products by Poise offers women hot flash comfort as
well as comfort for daily freshness and intimacy.

Poise Roll-On Cooling Gel (suggested retail price approximately  $7) and Body
Cooling Towelettes  ($3.49)  help provide hot flash comfort. Poise Personal
Lubricant  ($7)  is designed for long-lasting lubrication to enhance the
intimate experience. Poise Panty Fresheners  ($3.49)  offers a fresh, clean
scent to help women feel more confident in managing odors from light bladder
leakage, excessive sweating and other changes they experience at this stage in
their lives. Poise Feminine Wash  ($3.49)  delivers daily freshness for a
woman's intimate areas. Prices may vary by location.

"The Poise Feminine Wellness line offers products that enable women to address a
challenging life stage with greater comfort and confidence," said  Rebecca
Dunphey, Poise brand director at Kimberly-Clark. "We see these products as a
natural continuation of the relationships that Poise already has established
with millions of women who rely on us for discrete protection against light
bladder leakage."

Poise Feminine Wellness products are widely available at retail outlets across 
North America. For more information and additional resources, see

About the GoodNites brand  

The GoodNites brand has been a market leader and trusted partner since 1994.
GoodNites has provided advice and resources to more than 280 million families as
they navigate enuresis. The products help create a comfortable night for boys
and girls, offering both underwear-like pants and disposable bed mats to meet
personal bedwetting needs. Visit  to learn more about the
products and for more bedwetting resources.

About the Poise brand  

Launched in 1992, the Poise brand is the market leader in light bladder leakage
protection products for women. In 2012, the brand expanded into the feminine
wellness category with the introduction of the Poise Feminine Wellness line, a
first-of-its-kind line of products designed specifically to provide women with
comfort during the changes they experience at this stage in their lives. For
more information, visit

About Kimberly-Clark Corporation

Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable
part of life for people in more than 175 countries. Every day, nearly a quarter
of the world's population trust K-C's brands and the solutions they provide to
enhance their health, hygiene and well-being. With brands such as Kleenex,
Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or
No. 2 share position in more than 80 countries. To keep up with the latest K-C
news and to learn more about the Company's 141-year history of innovation, visit  or follow us on  Facebook  or  Twitter.

[1] National Kidney Foundation,

SOURCE  Kimberly-Clark Corporation

Eric S. Bruner, +1.972.281.1443,, for Kimberly-Clark; or
Priya Vaswani, +1.312.565.1251,, for GoodNites; or
Lexi Kalil, +1.212.485.6853,, for Poise

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.