Avon reports 4th-quarter loss but sells more items

Tue Feb 12, 2013 7:17am EST

Feb 12 (Reuters) - Avon on Tuesday reported a net quarterly loss of $162.2 million, or 37 cents per share, compared to a loss of $400,000, or nil per share a year ago, and the cosmetics direct seller said revenue fell 1 percent to $3 billion a year earlier.

But in a sign of improvement in its business, Avon said it sold 2 percent more items in the quarter, and the number of sales representatives rose 1 percent.

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