Toyota And Wyland Foundation To Launch Second Annual National Water Conservation Challenge<7203.T>

Tue Feb 12, 2013 9:00am EST

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U.S. Cities Compete to be the Most Water-Wise during Earth Month

TORRANCE, Calif.,  Feb. 12, 2013  /PRNewswire/ -- Toyota is continuing its
partnership with  Wyland Foundation  to promote resource conservation and the
importance of sustainability leading up to and throughout Earth Month in April. 

Founded by renowned marine artist Wyland, the Wyland Foundation brings attention
to the importance of healthy oceans and waterways, aligning with Toyota's
commitment to global sustainability and environmental stewardship. The Wyland
Foundation, in association with Toyota, will hold The National Mayor's Challenge
for Water Conservation throughout April and ask U.S. residents to sign an online
pledge at  to conserve water and resources. Cities with
the highest percentage of residents who make the commitment are entered to win
hundreds of environmentally friendly prizes, including a Toyota Prius  c,
water-saving fixtures and gift certificates. The challenge is also supported by
the U.S. Environmental Protection Agency,  National League of Cities, CH2M
Hill's  WaterMatch,  Rain Bird Corporation,  Lowe's Home Improvement stores  and
the  U.S. Forest Service.

New to the challenge this year is the Wyland Clean Water Mobile Learning
Experience, a 1,000-square foot interactive exhibit which demonstrates the ways
water shapes human lives. The traveling exhibit features interactive models -
from an onboard running river to a 40-person theater with computer-controlled
special effects - to explore the nation's complex relationship with its water
resources.  Kicking off at the beginning of March, the tour will travel across
the U.S., visiting schools and community events.  

"Toyota recognizes that global sustainability depends on partnerships with
organizations like the Wyland Foundation to help share information in innovative
ways," said  Michael Rouse, vice president of diversity, philanthropy and
community affairs for Toyota Motor Sales, U.S.A.  "We hope both the national
pledge and the interactive exhibits build awareness around the value of
environmental stewardship and the impact individuals can make."  

For the first time, mayors and elected officials who participate in the National
Mayor's Challenge for Water Conservation can earn additional prizes for their
residents if their cities win. A second prize drawing for a  $1,000  Lowe's
shopping spree will be held among all participants, regardless if a city is
among the six winning cities. Last year, residents who participated in the
challenge pledged to reduce their water use by 4.7 billion gallons.  

"The additional support from Toyota and the cross-country educational tour will
allow us to share the value of water conservation with even more residents this
year," said artist Wyland. "There is no city that managing water resources won't
touch in the future. These personal commitments and educational efforts are one
piece of an important effort to save our waterways."

To learn more about the Wyland Clean Water Mobile Learning Experience and
National Mayor's Challenge, visit For tips on how to
save water every day and to learn about water-efficient products for the home,

About Toyota
Toyota established operations in  the United States  in 1957 and currently
operates 10 manufacturing plants and has a network of nearly 1,500 dealerships. 
Toyota directly employs over 30,000 in the U.S. and its investment here is
currently valued at more than  $18 billion. Toyota is committed to being a good
corporate citizen and believes in supporting programs with long-term sustainable
results - focusing on education, the environment and safety.  Since 1991, Toyota
has contributed more than  $600 million dollars  to philanthropic programs in
the U.S.  or  

About the Wyland Foundation
Founded in 1993 by environmental artist Wyland (best known for his series of 100
monumental marine life murals), the Wyland Foundation, a 501c3 non-profit
organization, is actively engaged in teaching millions of students around the
county about our ocean, rivers, lakes streams, and wetlands. The foundation's
latest project, FOCUS (Forests, Oceans, Climate - and us) brings together the
U.S. Forest Service, NOAA, and numerous non-profits to teach young people about
the future of our water supplies, climate, and global health.

Media Contact: 
Rebecca Lee 
GolinHarris  for  Toyota 
(213) 438-8827                

Wyland Foundation Contact:   
Steve Creech
(949) 436-2489

SOURCE  Toyota

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