Livestream Doubles Computing Density With AMD's SeaMicro SM15000 Server

Tue Feb 12, 2013 8:00am EST

* Reuters is not responsible for the content in this press release.

  SUNNYVALE, CA, Feb 12 (Marketwire) -- 
AMD (NYSE: AMD) today announced that Livestream, the company that
connects millions of people over the Internet to live events, has
deployed AMD's SeaMicro SM15000(TM) server with SeaMicro Freedom(TM)
Fabric Storage as the core platform to provide live video and
collaboration services. The SeaMicro SM15000 server was selected by
Livestream because it provides the high performance computing required
for live video transcoding and doubles computing density while reducing
power consumption. The additional resources provide Livestream with ample
capacity for expansion.

    The overall analysis by Livestream showed that the SeaMicro SM15000
server provided significant energy savings compared to solutions from the
other leading server vendors, as verified by the New York State Energy
Research and Development Authority (NYSERDA). Livestream received a grant
from NYSERDA that covered a significant portion of the SeaMicro SM15000
server purchase price. NYSERDA was established to help New York meet its
energy goals of reducing energy consumption, promoting the use of
renewable energy sources, and protecting the environment. The grant was
based on an audited proposal and on-site inspection to verify the power
savings.

    "Our data center has plenty of rack space, but we just could not fill
them with servers because we could not get enough power to the racks,"
said Thomas Bonnin, chief architect, Livestream. "SeaMicro technology
provides the highest density servers on the market allowing us to get
multiple racks of servers into a quarter of a rack with AMD's SeaMicro
SM15000 system. What's more, the technology allows us to reduce power
consumption and the resulting cost savings goes straight to our bottom
line. The SeaMicro SM15000 server also allowed us to double our computing
capacity while at the same time retiring our energy-inefficient servers."

    As a result of its rapid growth, Livestream is building out an
architecture that will scale to support hundreds of millions of people.
After rigorous testing and evaluation, Livestream selected AMD's SeaMicro
SM15000 high density server because in addition to providing reduced
power consumption, it was optimized for Internet applications while
providing the compute power to transcode live video. The SeaMicro
platform was tested to be used for front end web applications, backend
application programming interfaces (API), workflow systems and streaming
infrastructure. 

    "We went through a rigorous set of testing benchmarks as Livestream
evaluated servers from the leading vendors in the market," said Andrew
Feldman, corporate vice president and general manager, Data Center Server
Solutions, AMD. "Real time video transcoding is one the most demanding
applications for a server, and our SM15000 server with the Freedom
Fabric's 1.28 terabits-per-second bisectional bandwidth proved to be the
winning platform. It not only delivers the computing power and low
latency needed, but also creates compelling savings in both space and
power."

    More information on AMD's SeaMicro technology is available at
www.seamicro.com. 

    About AMD 
 AMD (NYSE: AMD) is a semiconductor design innovator leading
the next era of vivid digital experiences with its ground-breaking AMD
Accelerated Processing Units (APUs) that power a wide range of computing
devices. AMD's server computing products are focused on driving
industry-leading cloud computing and virtualization environments. AMD's
superior graphics technologies are found in a variety of solutions
ranging from game consoles, PCs to supercomputers. For more information,
visit www.amd.com.

    About Livestream
 Livestream's mission is to connect people and live
events. Livestream offers event owners a complete set of hardware and
software tools to share their events with a growing community online.
More than 30 million viewers each month watch thousands of live events
from customers including The New York Times, Facebook, ESPN, SpaceX and
Warner Bros. Records. Founded in 2007, Livestream is headquartered in New
York with offices in Los Angeles, Ukraine and India. For more
information, visit www.livestream.com.

    AMD, the AMD Arrow logo and combinations thereof, are trademarks of
Advanced Micro Devices, Inc. Other names are for informational purposes
only and may be trademarks of their respective owners. 

    

Contact:
Tara Sims
AMD Public Relations
(415) 713-5986
tara.sims@amd.com

Gary Grossman
Edelman for AMD 
(503) 471-6868
gary.grossman@edelman.com

Christina DiRusso
Livestream Public Relations
(646) 532-6622
christina.dirusso@livestream.com 

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