Nikon(R) and Warner Music Group Announce Schedule for Three-Day Live Music Residency at Upcoming South by Southwest(R) (SXSW)

Wed Feb 13, 2013 2:41pm EST

* Reuters is not responsible for the content in this press release.

  NEW YORK, NY, Feb 13 (Marketwire) -- 
Nikon Inc. and Warner Music Group have announced full details of their
upcoming residency at the 2013 South by Southwest(R) Music & Media
Conference (SXSW(R)) in Austin, Texas. "The Warner Sound Captured by
Nikon" will present two days and three nights of stellar showcase
performances at The Belmont Austin, slated for March 12th through 14th.

    Artists from Atlantic Records, Warner Bros. Records, other WMG labels and
labels distributed through ADA will appear live at these official SXSW
showcases; all SXSW badge-holders are welcome. 

    Artists slated to perform at "The Warner Sound Captured by Nikon" include
The Flaming Lips, Paramore, Macklemore & Ryan Lewis, Tegan and Sara,
Alt-J, Fitz & the Tantrums, Lianne La Havas, Atlas Genius, Icona Pop, and
many more. A complete line-up is below.

    For those outside of Austin, all three evening showcases will be
live-streamed via Nikon's award winning D4 HD-SLR cameras on Warner Music
Group's premium YouTube Channel, "The Warner Sound"
( Built around exclusive access to
musical talent, "The Warner Sound" offers an eclectic mix of specially
produced programs, all with music at their core. Accessible worldwide,
the digital video destination embraces a broad spectrum of genres and
formats, from artist interviews, back-stage documentaries and live events
to animated series, scripted comedy and experimental concepts that take
advantage of YouTube's unique technology. For more information, please
visit and

    "We are ecstatic to be back at SXSW for year two of The Warner Sound,"
said Camille Hackney, Senior Vice President, Brand Partnerships and
Commercial Licensing at Atlantic Records. "All of the Warner Music Group
labels have teamed up to deliver a diverse and power-packed line-up of
artists in Austin. The festival allows us an amazing opportunity to play
host to and showcase WMG's incredible artists. It also gives us a unique
way to integrate and celebrate with our valued brand partners. We are
pleased to partner once again with Nikon and Bed Head, and are thrilled
to work with Absolut, ooVoo Video Chat, and Billboard this year."

    "SXSW is an opportunity for Nikon to connect with passionate consumers to
celebrate the artistry and energy of musicians and their fans through
great imagery," said Lisa Baxt, Senior Manager, Communications at Nikon
Inc. "The crowd at SXSW gets connectivity like no other; and this is one
of the best settings to showcase Nikon's connected cameras to
social-savvy attendees who want the best photos possible. We are excited
to partner with Warner Music Group again this year, and give attendees
the chance to shoot and share photos with our wireless enabled D-SLR,
COOLPIX and Nikon 1 cameras." 

    Nikon is returning for a second year as the title sponsor of the Warner
Music residence at SXSW and will offer fans attending the shows the
opportunity to try Nikon's newest Wi-Fi cameras to capture and share
amazing images from the event. Select artists will also be using Nikon
cameras to capture imagery on their way to SXSW and share with their fans
everywhere. For music lovers who can't attend the residency, exclusive
images and videos will be shared at In
addition, fans can get in on the action by following Nikon on Twitter at
@NikonUSA and on its Facebook page at 

    "The Warner Sound Captured by Nikon" is presented by Nikon, Inc., with
additional sponsorship provided by TIGI Haircare. TIGI's Bed Head is
proud to return as the official hair care partner of "The Warner Sound
Captured by Nikon," providing fans the opportunity to primp before they
rock out at the show. Billboard joins this year as "The Warner Sound
Captured by Nikon's" official media partner.

    Follow @thewarnersound on Twitter ( for
up-to-the-minute news about WMG's SXSW(R) showcases at "The Warner Sound
Captured by Nikon" and join the conversation by using the official
hashtag #NikonWarnerSound. 


    ABOUT NIKON: Nikon, At the Heart of the Image(TM). Nikon Inc. is the
world leader in digital imaging, precision optics and photo imaging
technology and is globally recognized for setting new standards in
product design and performance for its award-winning consumer and
professional photographic equipment. Nikon Inc. distributes consumer and
professional digital SLR cameras, NIKKOR optics, Speedlights and system
accessories; Nikon COOLPIX(R) compact digital cameras; 35mm film SLR
cameras; Nikon software products and Nikon sports and recreational optics
as well as the Nikon 1 advanced camera with interchangeable lens system.
In 2012, production of NIKKOR lenses surpassed 75 million, creating a new
milestone in Nikon's heritage of superior optics. For more information,
dial (800) NIKON-US or visit, which links all
levels of photographers to the Web's most comprehensive photo learning
and sharing communities. Connect with Nikon and other photographers on
Facebook at and get the latest news and
information from Twitter by following @NikonUSA.

    ABOUT WARNER MUSIC GROUP: With its broad roster of new stars and
legendary artists, Warner Music Group is home to a collection of the
best-known record labels in the music industry including Asylum,
Atlantic, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner,
Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music,
one of the world's leading music publishers, with a catalog of more than
one million copyrights worldwide.

 Live @ SXSW March 12th - 14th 



 Macklemore & Ryan Lewis, Action Bronson, Rockie
Fresh, Icona Pop, Blondfire, Charli XCX, and Sirah

 Paramore, Tegan and Sara, twenty | one | pilots,
The Rubens, Skaters, and Kitten

 The Flaming Lips, Alt-J, The Joy Formidable,
Frightened Rabbit, Atlas Genius, Surfer Blood, and Guards


 Fitz & the Tantrums, Bonaparte, Saints of Valory,
Ashley Monroe

 Lianne La Havas, Delta Rae, Wild Feathers


For more information, please contact:

Susan Mazo
VP, Corporate Communications & Marketing 
Warner Music Group

Mallory Goldberg

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