Farm Credit Mid-America Cultivates Improved Business Performance and Efficiency with EMC

Wed Feb 13, 2013 9:00am EST

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Selected EMC over NetApp and Dell; Achieved up to 79% Performance Gains for
Microsoft SharePoint and SQL Server Applications; Realized Nearly Instantaneous
Disaster Recovery
HOPKINTON, Mass.,  Feb. 13, 2013  /PRNewswire/ --  EMC Corporation  (NYSE: EMC)
today announced that Farm Credit Mid-America, an agricultural cooperative
serving more than 95,000 farmers, agribusinesses and rural residents, selected 
EMC®VNX unified storage  over NetApp and Dell storage for its superior
performance, scalability and manageability. Farm Credit also chose EMC 
RecoverPoint  for comprehensive disaster recovery. By transforming its business
operations with EMC technologies, Farm Credit Mid-America is enabling its loan
specialists to deliver responsive customer service, generate more revenue and
perform their jobs with increased efficiency.

Customer Benefits:

* Better Performance  -Farm Credit Mid-America reported performance improvements
of up to 79% for mission-critical applications, such as Microsoft SharePoint and
SQL Server.  
* Cost Savings  - By leveraging a FLASH 1st  strategy on VNX, Farm Credit is
handling 45% of its I/O requirements on only 1% of its total capacity, reducing
CAPEX expenditures for disk drives and decreasing the consumption of power and
cooling resources, lowering OPEX.  
* Improved Data Protection  - Farm Credit Mid-America attributes recovery
timeframes shrinking from 12 hours to nearly zero to its disaster recovery
infrastructure comprised of EMC RecoverPoint.  
* Increased Efficiency  - With easy management and automation, VNX has enabled
Farm Credit to reduce time spent on storage administration tasks by one FTE,
allowing it to reallocate resources to other projects.

Customer Challenges and Solution:

Farm Credit previously depended on an aging Xiotech storage infrastructure that
lacked the performance and scalability to meet increasing data growth. The
storage infrastructure also was time-consuming and costly to manage. Data
protection was another challenge since Farm Credit's tape-based backup and
remote data replication solutions were often unreliable.

To resolve these issues, Farm Credit chose EMC VNX unified storage after
considering EMC, NetApp and Dell storage solutions. Farm Credit leverages a
FLASH 1st  automated tiering strategy using the EMC FAST Suite for optimized
performance and efficiency. Using VMware vSphere, the company has virtualized
90% of its applications, including Microsoft SharePoint, Microsoft SQL Server,
Microsoft Exchange and eDocument systems. In addition, Farm Credit replaced
Xiotech TimeScale with EMC RecoverPoint for continuous data replication between
its primary and disaster recovery data centers.  

Customer Quotes:

Fred Gordon, Systems Engineer, Farm Credit Mid-America

"We looked at NetApp, but they tried to sell us solutions with bundled software
that we were never going to use. Plus, NetApp could not meet our block storage
needs like EMC could. With the VNX, we consolidated our block and file storage
onto one platform, which makes it very easy to scale and manage.  Plus, we're
achieving performance improvements of up to 79%. The VNX just blew NetApp right
out of the water."

"VNX's FLASH 1st  strategy has really upped the performance of our critical
applications. Our CIO was so impressed he wanted to move our SharePoint CRM
cluster to VNX to eliminate I/O bottlenecks. After migrating SharePoint to VNX,
performance shot up by 35%."

"VNX and FLASH 1st  have generated some significant savings. For example, Flash
drives make up less than 1% of our total capacity, but they handle 45% of our
IOPS requirements. So not only do we purchase fewer drives, which lowers our
CAPEX, but Flash drives consume less power and cooling, which help to reduce our

"With better performance and response times enabled by VNX, loan specialists in
the field are able to access online tools quickly and write more business. Our
customers receive better service and we're gaining an important competitive

"When we relied on our Xiotech storage, we couldn't monitor I/Os, but now we can
see precisely what's going on in the VNX. If we need to increase storage
capacity, we can view the LUN, and connect and provision it in minutes. Adding a
new machine is exponentially easier than with Xiotech. Due to VNX's easy
management and automation, we've saved time spent by one FTE and have
reallocated that resource to other projects. We just set the VNX and forget it."

"Remote data replication with RecoverPoint is streamlined and efficient. It just
works. If there's a network drop, RecoverPoint will cache what's been
transferred so we don't have to start over when the connection is
re-established. And because it's integrated with VNX's administrative interface,
we can manage it as part of the simplified, one-window management system."

"Downtime risk to our business has been dramatically reduced thanks to
RecoverPoint. With our old systems, we had a 24-hour RPO and a 12-hour RTO. Now,
our RPO is one minute and our RTO is nearly zero."

Additional Resources:

* Read the  Customer Profile
* Learn more about  EMC VNX  and  EMC RecoverPoint
* Connect with EMC via  Twitter, Facebook,  YouTube,  LinkedIn  and  ECN

About EMC  

EMC Corporation is a global leader in enabling businesses and service providers
to transform their operations and deliver IT as a service. Fundamental to this
transformation is  cloud computing.  Through innovative products and services,
EMC accelerates the journey to cloud computing, helping IT departments to store,
manage, protect and analyze their most valuable asset - information - in a more
agile, trusted and cost-efficient way. Additional information about EMC can be
found at

EMC, FAST, EMC RecoverPoint and VNX  are either registered trademarks or
trademarks of EMC Corporation in  the United States  and other countries. All
other trademarks used herein are the property of their respective owners.

SOURCE  EMC Corporation

Jen Boucher, +1-508-249-6837,

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