American Express Shoots & Scores Fans Access to 2013 NBA All-Star Media Day with First-Ever Live Stream on NBA.com

Wed Feb 13, 2013 12:00pm EST

* Reuters is not responsible for the content in this press release.

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130213:nBw135926a

Basketball Fans Can Watch Live Interviews with All-Stars, Submit Questions on
Twitter via #AmexAllStar
NEW YORK--(Business Wire)--
For the first time, American Express, in partnership with NBA Digital, will take
basketball fans inside NBA All-Star Media Day offering unprecedented digital and
live stream access to the players they love. NBA All-Star Media Day Streaming
Live Courtesy of American Express from Houston, Texas can be viewed at
www.nba.com/amexallstar on February 15th beginning at 1:30 PM ET / 12:30 PM CT. 

The global live stream courtesy of American Express will mark the first time
fans will be able to watch the media availability online. In the days leading up
to NBA All-Star Media Day, fans can submit their questions via Twitter using
#AmexAllStar for an opportunity to hear their favorite NBA All-Star provide
answers live through NBA.com`s coverage of Media Day. 

Offering a suite of exclusive digital and social media experiences, American
Express will provide basketball fans from around the world several innovative
ways to connect to NBA All-Star 2013 at www.nba.com/amexallstar, including:

* Unlock Your All-Star Experience: Fans can visit www.nba.com/amexallstar to
submit their questions and explore a range of interactive content from highlight
videos to this year`s All-Star apparel. 
* Choose Your Cam: The audience can control their viewing experience throughout
NBA All-Star Media Day by switching between four cameras, each featuring a
different player taking questions live. 
* Chat Live: Fans can chat along with the live stream in real-time, reacting to
player`s comments and joining the excitement leading into the 2013 NBA All-Star
Game on Sunday. 
* Go Behind-the-Scenes: Explore behind-the-scenes photos from inside NBA
All-Star Media Day and all the weekend`s events from the NBA`s Instagram
account. 
* Gear Up Like the Pros: Browse relevant NBA apparel. American Express
Cardmembers who sync their eligible American Express Card with their Facebook,
Foursquare or Twitter account at sync.americanexpress.com can unlock an
exclusive offer to receive a one-time $10 statement credit when they use their
synced American Express Card to make a purchase of $30 or more when shopping on
www.NBAStore.com. 
* Media Day On-Demand: Relive NBA All-Star Media Day for the duration of NBA
All-Star by visiting www.nba.com/allstar_interviews. The interview videos will
be available until Sunday, February 17.

American Express will also be integrated into TNT Overtime, a live video player
offering a companion experience during TNT`s live coverage of NBA All-Star. Fans
will be able to access alternative camera angles, now available in high
definition, throughout TNT`s on-air presentation by visiting the TNT Overtime
platform at www.nba.com/tntovertime . 

Special features include:

* Live chat with NBA analysts using #AmexNBA 
* Social Volume graphs tracking key plays and each team`s social volume in
real-time 
* Play back key plays during the game via in-game highlights 
* Track which players are on the court, along with in-depth statistics and the
ability to compare game performance with a player`s season averages

NBA.com is part of the NBA Digital portfolio, also including NBA TV, NBA Mobile
and NBA League Pass, which is jointly managed by the NBA and Turner Sports. 

As the Official Credit Card Partner of the NBA, American Express provides
Cardmembers with exclusive experiences, behind-the-scenes access, tickets to
regular-season and playoff games, and access to premier NBA events such as NBA
All-Star, the NBA Draft and more. 

TUNE IN TO THE AMERICAN EXPRESS LIVE STREAM OF NBA ALL-STAR MEDIA DAY AT
WWW.NBA.COM/AMEXALLSTAR ON FRIDAY, FEBRUARY 15

EASTERN CONFERENCE ALL-STARS: 12:30 PM CT - 1:15 PM CT
WESTERN CONFERENCE ALL-STARS: 1:15 PM CT - 2:00 PM CT

###

About American Express

American Express is a global services company, providing customers with access
to products, insights and experiences that enrich lives and build business
success. Learn more at americanexpress.com and connect with us on
facebook.com/americanexpress, foursquare.com/americanexpress,
linkedin.com/companies/american-express, twitter.com/americanexpress, and
youtube.com/americanexpress. 

Key links to products and services: charge and credit cards, business credit
cards, travel services, gift cards, prepaid cards, merchant services, business
travel, and corporate card. 

About NBA All-Star 2013

NBA All-Star 2013 in Houston will bring together some of the most talented and
passionate players in the league's history for a global celebration of the game.
The 62nd NBA All-Star Game, which will take place on Sunday, Feb. 17 at Toyota
Center, will reach fans in 215 countries and territories in 47 languages. TNT
will televise the All-Star Game for an 11th consecutive year, marking Turner
Sports' 29th year of All-Star coverage. State Farm All-Star Saturday Night will
feature Sears Shooting Stars, Taco Bell Skills Challenge, Foot Locker
Three-Point Contest, and Sprite Slam Dunk. Other events at NBA All-Star 2013
will include the BBVA Rising Stars Challenge, NBA Development League All-Star
Game, Sprint NBA All-Star Celebrity Game, and NBA All-Star Jam Session. Houston
also hosted NBA All-Star in 2006 and 1989. 

About NBA Digital

NBA Digital is the NBA's extensive cross-platform portfolio of digital assets
jointly managed by the NBA and Turner Sports. The robust offering includes NBA
TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile,
NBADLEAGUE.com and WNBA.com.

PMK-BNC
Heter Myers, 212-373-6111
heter.myers@pmkbnc.com
or
American Express
Ashley Tufts, 212-640-3193
ashley.tufts@aexp.com



Copyright Business Wire 2013