Southwest Airlines Honors Proud Tradition Of Celebrating Black History Month All Year Long

Wed Feb 13, 2013 4:24pm EST

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DALLAS,  Feb. 13, 2013  /PRNewswire/ --  Southwest Airlines  (NYSE: LUV) will
host an array of activities throughout 2013 to honor the Company's long heritage
of serving the African American community and showing its strong dedication to
diversity and inclusion.  To watch a video of how Southwest Airlines celebrates
Black History all year long, visit  the airline's YouTube channel.

"The month of February is a great time for Southwest Airlines to celebrate Black
History, but for us, it's not just a month-long celebration-we are proud to show
our dedication to the African American community all year long," said  Ellen
Torbert, Southwest Airlines' Vice President of Diversity and Inclusion. "Through
community partnerships with dozens of African American-focused nonprofit
organizations, Southwest Airlines champions diversity and inclusion and the
causes that matter most to Customers and Employees."

Southwest Airlines proudly gives back to the African American community:

January 21  | Colorado Volunteers of America,  Martin Luther King, Jr.  Dinner, 
Denver, Colorado
Southwest Airlines Employees volunteer their time to serve meals to the homeless
and senior citizen communities in  Denver  in honor of  Martin Luther King Jr.'s
idea that we are all one family and as a family, we should come together in
fellowship and eat from the same table.  

February| National Great Blacks in Wax Museum Tour, Select Cities
Southwest Airlines is bringing history to its Employees by featuring wax figures
of prominent African Americans who helped shape history.  In partnership with
the National Great Blacks in Wax Museum, the historical figures will travel to
five Southwest Airlines locations.  

February 7 - 9  | 27th  Annual Black Engineer of the Year Awards at the STEM
Global Competitiveness Conference,  Washington, D.C.
Southwest Airlines proudly sponsors this conference to send participants and
speakers to the largest gathering of Science, Technology, Engineer, and
Mathematics (STEM) professionals and leaders who are committed to increasing the
percentage of people from historically under-represented communities in the
technology workforce.

March 24 - 27  | National African American Women's Leadership Institute
(NAAWLI),  Dallas, Texas
Southwest Airlines proudly supports the mission of NAAWLI to develop the
leadership skills of African American women through a year-long educational and
mentoring program led by successful women in the African American community.

June 5 - 7  | National Urban League Black Executive Exchange Program,  Orlando,
Southwest Airlines connects African American students to network with business
professionals to prepare them for careers in corporate America.  By providing
travel, these professionals have the opportunity to share learning and
experience across generations, cultivate new leaders, and inspire achievements
beyond the present with the youth who attend.

July | NAACP Youth Afro-Academic, Cultural, Technological & Scientific Olympics
Program,  Baltimore, Maryland
Southwest Airlines supports students who compete in a year-long achievement
program designed to recruit, stimulate, and encourage high academic and cultural
achievement among African American high school students.

August | Southwest Airlines' 4th  Annual Award-Winning Diversity Summit, 
Dallas, Texas
Southwest Airlines will bring together Executives from North Texas Fortune 500
companies during its fourth annual award-winning Diversity Summit to focus on
diversity and inclusion initiatives, foster new opportunities, and explore best

October | Diversity Leadership Alliance Conference,  Phoenix, Arizona
Southwest Airlines supports the mission of the Diversity Leadership Alliance
Conference to give Human Resources professionals, diversity officers, community
and business leaders, students, and teachers from the  Phoenix  community to
learn about diversity and inclusion, managing and mentoring diverse workforces,
and implementing effective strategies.

November | Continuing the Legacy in Aviation,  Dallas, Texas
Southwest Airlines will host its sixth annual "Continuing the Legacy in
Aviation" program where students and their chaperones tour a number of Southwest
Airlines facilities where students can learn about the airline's operation. The
students also have the opportunity to interact with and learn from the amazing
experiences of the National Tuskegee Airmen.

Since Southwest Airlines' beginnings more than 41 years ago, the LUV airline has
always approached business differently-instituting the ten-minute turn,
democratizing the skies with affordable air travel, delivering Legendary
Customer Service-the list goes on and on. One thing that has remained constant
since Southwest Airlines took to the skies four decades ago is doing the right
thing, and it always comes from the heart.  To learn more about how Southwest
Airlines gives back to the African American community, visit


In its 42nd  year of service,  Dallas-based Southwest Airlines  (NYSE: LUV) 
continues to differentiate itself from other carriers with exemplary Customer
Service delivered by nearly 46,000 Employees to more than 100 million Customers
annually.  Southwest is the nation's largest carrier in terms of originating
passengers boarded, and including wholly-owned subsidiary, AirTran Airways,
operates the largest fleet of Boeing aircraft in the world to serve 97
destinations in 41 states, the  District of Columbia, the Commonwealth of 
Puerto Rico, and six near-international countries. Southwest is one of the most
honored airlines in the world, known for its triple bottom line thinking that
takes into account the carrier's performance and productivity, the importance of
the People who work there and the communities it serves, and its commitment to
efficiency and the Planet.  The 2011 Southwest Airlines One Report can be found

SOURCE  Southwest Airlines

Southwest Airlines, +1-214-792-4847

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