Adobe Delivers Latest Innovations in HTML5 Web Tooling to Creative Cloud Members

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Preview Release of New Responsive Web Design Tool Headlines Advancements in Web
Design and Development
SAN JOSE, Calif.--(Business Wire)--
Adobe Systems Incorporated (Nasdaq:ADBE) today announced the first public
preview of Adobe Edge Reflow, a new responsive design tool for Web designers and
developers creating websites and content for screens of virtually all sizes. In
addition, the company released new feature updates for Adobe Edge Animate, Adobe
Dreamweaver and Adobe Edge Code preview. All today`s announced product releases
are available exclusively to Adobe Creative Cloud members.

Adobe Edge Reflow is a new responsive Web design tool for creating layout and
visual designs with CSS and is available immediately as a preview at no charge
in Creative Cloud. Edge Reflow features an intuitive resizable design surface
that shows how layouts and visuals will adapt to different screen sizes.
Leveraging the power of CSS, Edge Reflow enables users to create high fidelity
Web designs on the application`s native Web surface. It maintains the design
vision, through development, by allowing users to preview in the browser,
inspect their design in real-time via Edge Inspect extension, and extract the
CSS for use in Edge Code, Dreamweaver or any code editor. During the preview
period, Adobe is actively seeking user feedback for Edge Reflow in order to help
evolve the product. Users are encouraged to submit their feedback to Adobe
through Github at https://github.com/edge-reflow/issues.

Adobe also announced important updates to Adobe Edge Animate to give it powerful
new CSS-based features, including gradients, CSS filters, and enhanced font
support. Users will now be able to style and animate elements using radial or
linear gradients, and preview Edge Web Fonts* live in a new interface. New CSS
filter support for Edge Animate allows users to take advantage of exciting CSS
capabilities found in modern WebKit browsers, including blur, greyscale, sepia,
brightness, contrast, hue-rotate, invert and saturate filters. Previously,
filter effects could only be achieved using tools like Adobe Photoshop.

In addition, Adobe delivered an update to Adobe Dreamweaver exclusively for
Creative Cloud members that improves interoperability with the Adobe Edge Tools
& Services family and includes several new features to enhance code authoring
ability and workflow. Fluid grid layout, a feature first introduced with Adobe
Dreamweaver CS6, now allows developers to leverage class tags in addition to ID
tags and features a new editing interface. Developers can also now easily
preview, select and incorporate Edge Web Fonts into their Dreamweaver projects.

This preview release of Adobe Edge Code includes features such as Live
Development, which allows users to see changes in the browser immediately as
they make code edits, and also Quick Edit, which lets users edit code in context
instead of switching between files. This latest update adds code hinting for CSS
properties and HTML tags and attributes, making this release an even more
productive code editor for web designers and developers working with Web
standards.

Quote

Paul Gubbay, vice president of product development, Digital Media business,
Adobe

* "The job of a Web designer and developer has become more challenging, with Web
standards progressing rapidly and the number of screen sizes and form factors
increasing exponentially. Adobe Creative Cloud enables our teams to deliver
product innovation to our customers the moment that new features are ready,
helping designers and developers tackle the new challenges of the modern Web and
more seamlessly create websites and interactive content for the latest browsers
and different screen sizes."

Helpful Links

* Twitter
* Facebook
* Adobe Digital Media Blog
* YouTube
* Adobe Creative Cloud
* Adobe Edge Reflow
* Feedback for Adobe Edge Reflow
* Adobe Dreamweaver
* Adobe Edge Animate
* Adobe Edge Code

Pricing and Availability

Adobe Creative Cloud membership for individuals is US$49.99 per month based on
annual membership; existing customers who own CS3 or later get their first year
of Creative Cloud for individuals at the discounted rate of US $29.99 per
month*. Students and teachers can take advantage of a special limited-time
promotion to get Creative Cloud for $19.99 per month the first year** based on
an annual membership if they purchase before March 11, 2013, after which the
standard price is $29.99 per month.

Creative Cloud for teams is priced at US $69.99 per month per seat with an
annual contract required; existing customers who own CS3 or later get their
first year of Creative Cloud for teams at the discounted rate of US $49.99 per
month per seat***.

The Edge Reflow preview, Edge Animate, Dreamweaver and Edge Code preview updates
are all available immediately to Creative Cloud members. For further details on
Adobe Edge Reflow, please visit http://html.adobe.com/edge/reflow/. For more
information on Adobe Creative Cloud or Edge Animate, Dreamweaver, Edge Code
preview and other tools available in Creative Cloud, please visit
www.adobe.com/products/creativecloud.html.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information,
visit www.adobe.com.

*Creative Suite upgrade offer requires 12-month contract. VOID WHERE PROHIBITED
OR RESTRICTED BY LAW. Valid only for eligible Creative Suite edition or
individual product owners (version CS3, CS3.x, CS4, CS5.x, or CS6) with the
first-time purchase of an Adobe Creative Cloud annual plan membership directly
through adobe.com. After the first year this price will default to the standard
Creative Cloud annual membership price. Offer Limit: one (1) per customer. Not
available to OEM, commercial or volume licensing customers or residents or
persons in embargoed countries or countries subject to U.S. or local export
restrictions.

**Student/Teacher discount offer expires 03/11/2013. 12-month contract required.
VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Valid only for a limited time to
eligible Students and Teacher education customers with the first-time purchase
of an Adobe Creative Cloud annual plan membership directly through adobe.com.
After the first year this price will default to the standard Creative Cloud
annual membership price for students and teachers. Offer Limit: one (1) per
customer. Not available to OEM, commercial or volume licensing customers or
residents or persons in embargoed countries or countries subject to U.S. or
local export restrictions..

***Creative Cloud for teams offer expires 04/30/2013. 12-month contract
required. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Valid only for eligible
Creative Suite edition or individual product owners (version CS3, CS3.x, CS4,
CS5.x, or CS6) who purchase a Creative Cloud for teams membership annual plan
directly through adobe.com. After the first year this price will default to the
standard Creative Cloud for teams annual membership price. Offer Limit: one (1)
per customer. Not available to OEM customers or residents or persons in
embargoed countries or countries subject to U.S. or local export restrictions..

Membership to the Adobe Creative Cloud service requires an Internet connection.
Mobile and tablet applications and syncing functionality require a separate
download and agreement to additional terms. Adobe online services, including the
Adobe Creative Cloud service, are available only to users 13 and older and
require agreement to additional terms and Adobe's online privacy policy (see
http://www.adobe.com/go/terms). The applications and online services are not
available in all countries or languages, may require user registration, and may
be subject to change or discontinuation without notice. Additional fees or
membership charges may apply.

All Creative Cloud membership offers and prices are subject to change without
notice and exclude applicable sales tax. Offers may not be assigned, exchanged,
sold, transferred, or combined with any other discount or offer, or redeemed for
cash or other goods and services.

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Dreamweaver, Creative Cloud and Photoshop are either registered trademarks or
trademarks of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their respective owners.

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Adobe Systems Incorporated
Vanessa Rios, 408-536-2421
varios@adobe.com
or
Edelman
Frank Bauch, 650-762-2818
frank.bauch@edelman.com

Copyright Business Wire 2013