Crave Launches to Make Sex Toys More Accessible

Thu Feb 14, 2013 5:44pm EST

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San Francisco startup launches to bring discreet, beautifully designed luxury
sex toys to mainstream consumers.
SAN FRANCISCO, Calif.,  Feb. 14, 2013  /PRNewswire/ -- CRAVE, a  San
Francisco-based startup specializing in making discreet and beautifully designed
luxury sex toys, announced today that it has officially launched, leaving its
initial crowd-funded beta phase.  

From  Fifty Shades of Grey  selling over 60 million copies to local drugstores
now selling sex toys in aisles directly next to condoms, it's undeniable that a
sexual awakening is sweeping the nation. Sexuality, a core of humanity that has
long been stigmatized, is now experiencing an acceptance and empowerment that is
here to stay and its bringing sex toys to the mainstream.  

CRAVE Founders, seasoned entrepreneur  Michael Topolovac, and industrial
designer Ti Chang, are helping to shape and celebrate this awakening. They are
doing this by bringing accessibility, luxury, and quality design, materials, and
manufacturing practices to an industry that has previously been limited to XXX
stores and dark alleyways.  

"The historical stigma around the category has largely kept thoughtful design
and entrepreneurial companies away from the space.  This has left a dramatic
disconnect between what the market appears to want, and what is generally
available," said CRAVE co-founder and CEO,  Michael Topolovac. "With cultural
shifts rapidly moving past this stigma, a remarkable opportunity is emerging
that extends well beyond the business economics, as compelling as they may be."

"The look and feel of the products that were in the market really struck me. I
wanted to create quality products that feel worthy of a woman's most intimate
moments; a product that is easy to live with and use without shame," said CRAVE
co-founder and industrial designer, Ti Chang. "Our way of approaching design and
local manufacturing speaks to the attention to detail and care that we believe
these products deserve."  

New Vibrators and Foreplay Jewelry
In addition to officially launching and leaving the crowd-funded beta phase, the
company is expanding its product line beyond its initial flagship product, the 
CRAVE DUET. The DUET was the first vibrator to merge quality, luxury design, and
a USB memory drive. Today, the company debuts two new vibrators, including the 
Solo  and  Wink,  as well as foreplay accessories that double as fashionable
jewelry and blur the line between public and private. The edgy foreplay jewelry
easily goes from daytime fashion to nighttime fun and includes the  Droplet
Necklace,  Leather Cuffs, and Tassels. The expanded product line starts at  $62 
and is available for purchase  online  and in  retailers  across the US.   

"Vibrators On-Demand"  
In the spirit of making vibrators more accessible, the company is rolling out
its new  "Vibrators On-Demand" delivery option  for last minute  Valentine's Day
 shoppers in San Francisco. For today only,  San Francisco  residents can use
their mobile phone or computer to access, place an order for
a CRAVE DUET vibrator, and receive same day delivery in the comfort of their
home, office, or anywhere of their choosing. 

The vibrators will come specially gift-wrapped, discreetly delivered by the
co-founders themselves, and will be sure to keep last minute  Valentine's Day 
shoppers out of the dog house.  

Build-A-Vibe Workshop  
Further extending CRAVE's mission to make vibrators more accessible, the company
is hosting  Build-A-Vibe, a series of hour-long workshops welcoming singles and
couples alike to build their own customized CRAVE DUET vibrator. For  $75,
attendees can assemble their own vibrator with custom engraving, get a
behind-the-scenes look into how these discreet vibrators are built in  San
Francisco, enjoy unlimited wine and apps, and meet the founders.  

Build-A-Vibe offers a unique  Valentine's Day  activity while celebrating the
official launch of CRAVE and providing a view into the company's rare and
innovative onshore manufacturing practices.  

About CRAVE  
CRAVE was founded by seasoned entrepreneur and  Stanford  product designer 
Michael Topolovac, and skilled industrial designer Ti Chang, in the fall of
2011. First identifying the shifting sentiment and need for sex toys that shed
the stigma, CRAVE launched a crowd-funding project, merging a USB memory drive
with a vibrator. The project, ultimately securing over  $100K  from over 900
donors, introduced the DUET vibrator to the world and further validated the
company's belief that sensual products should look as good as they feel. Beyond
beautiful and accessible design, CRAVE is among the few companies in the
pleasure products industry that is led by a skilled female product designer and
manufactures in the US right from their  San Francisco  office - allowing the
team to design higher quality and more innovative products. 

Media Contact:  
Nadine Haija


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