Toyota Accelerates PR With SHIFT Communications<7203.T>

Thu Feb 14, 2013 9:00am EST

* Reuters is not responsible for the content in this press release.

  SAN FRANCISCO, CA, Feb 14 (Marketwire) -- 
SHIFT Communications today announced that Toyota has selected the
award-winning firm as its primary PR agency in the Northeast Region,
which includes New York, New England, Washington, D.C., and the
mid-Atlantic states. The firm will also play a lead role in strategic
planning for the brand; driving earned media nationally with mainstream
and social media outlets; and highlighting the motor company's
philanthropic and community relations programs. 

    SHIFT was selected following a competitive agency review conducted by
Toyota's corporate communications team. The account will be serviced out
of SHIFT's San Francisco office, with regional support from its Boston
and New York offices.

    "Throughout our agency selection process, the SHIFT team impressed us
with their innovative thinking, creativity and responsiveness," said
Steven Curtis, corporate manager, corporate communications at Toyota
Motor North America, Inc. "SHIFT clearly understands the new PR model of
earned, owned and paid media and we're excited to begin our partnership."

    "Toyota is a brand with deep roots in innovation," said Todd Defren, CEO
of SHIFT Communications. "That forward-thinking mindset is incredibly
synergistic with SHIFT's approach and we look forward to working closely
with the team at Toyota to bring that same level of innovation to its

 Toyota (NYSE: TM) established operations in North America
in 1957 and currently operates 14 manufacturing plants. There are more
than 1,800 Toyota, Lexus and Scion dealerships in North America, which
sold more than 2 million vehicles in 2012. Toyota directly employs more
than 37,000 in North America and its investment here is currently valued
at more than $23 billion, including sales and manufacturing operations,
research and development, financial services and design. Toyota's annual
purchasing of parts, materials, goods and services from North American
suppliers totals nearly $25 billion. Toyota currently produces 12
vehicles in North America, including the Avalon, Camry, Corolla,
Highlander, Matrix, RAV4, Sienna, Sequoia, Tacoma, Tundra, Venza and the
Lexus RX 350. For more information about Toyota, visit

 With a dedication to innovation in
communications and social media, SHIFT Communications is an
award-winning, privately held national public relations firm that
represents some of the best-known enterprise and consumer technology
brands, including McDonalds, AOL, H&R Block, and, as well
as numerous groundbreaking startups such as Appirio and Topo Athletic.
SHIFT Communications' 100+ employees are located in the Boston, San
Francisco and New York metros. For more information on SHIFT's high-tech
public relations, consumer public relations and content marketing
programs, visit 


Reshma Fernandes

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