AMD Wins Big at PR Daily's 2012 Digital PR and Social Media Awards

Thu Feb 14, 2013 8:00am EST

* Reuters is not responsible for the content in this press release.

  SUNNYVALE, CA, Feb 14 (Marketwire) -- 
Last month, AMD (NYSE: AMD) was awarded eight top honors at PR Daily's
annual Digital PR and Social Media Awards, recognizing the company's
marketing and communications teams for executing innovative programs to
increase awareness for AMD solutions. 

    The awards included 'Social Media News Release of the Year,' a category
that recognizes leading digital PR and social media strategies, tactics
and execution around a corporate or product announcement. 

    AMD won the awards for an innovative and fiercely competitive PR and
social media campaign to drive awareness of AMD FX processors by setting
a Guinness World Record and leveraging a competitor's developer show to
amplify AMD's story. PR Daily noted that, "AMD's intrepidity and
imagination, its cheekiness bordering on impudence, and its clever,
massive social media campaign to support its social media news release,
made it an easy winner in this category."

    "We appreciate the ongoing recognition from PR Daily and industry peers
for the campaigns AMD has implemented to strengthen our engagement with
customers, enthusiasts and fans," said Colette LaForce, senior vice
president and chief marketing officer, AMD. "We have a rich history of
innovation at AMD, and these awards are a reflection of the energy and
passion we bring to the table each day."

    The honors add to the growing collection of PR, social media and
marketing awards AMD received in the past year. The company has taken
home 18 top honors in the past year from PR Daily, PR News, PR Weekly and
the International Association of Business Communicators, Austin.


--  VIDEO: PR Daily Digital PR and Social Media Awards presentation at the
    Roosevelt Hotel in New York City
--  VIDEO: PR Daily interview with Chris Hook and David Kenyon on the
    winning entry
--  PR Daily: AMD's 'Social Media Lightning Strike' against Intel


About AMD
 AMD (NYSE: AMD) is a semiconductor design innovator
leading the next era of vivid digital experiences with its groundbreaking
AMD Accelerated Processing Units (APUs) that power a wide range of
computing devices. AMD's server computing products are focused on driving
industry-leading Cloud computing and virtualization environments. AMD's
superior graphics technologies are found in a variety of solutions
ranging from game consoles, PCs to supercomputers. For more information,

    AMD, the AMD arrow logo, and combinations thereof, are trademarks of
Advanced Micro Devices, Inc. Other names are for informational purposes
only and may be trademarks of their respective owners. 


Chris Hook
AMD Public Relations
(512) 578-9727 

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