Ideiasnet Announces Acquisition of Bolsa de Mulher by Batanga Media

Thu Feb 14, 2013 12:26pm EST

* Reuters is not responsible for the content in this press release.

- Bolsa de Mulher joins Miami-based digital media company Batanga Media; move extends
Batanga Media's presence in the Brazilian market. 

RIO DE JANEIRO, Feb. 14, 2013 /PRNewswire/ -- Ideiasnet announces the acquisition of its
portfolio company, Bolsa de Mulher, by digital media company Batanga Media. Bolsa de
Mulher, the leading women's internet group in Brazil will join Batanga Media's growing
family of digital media and ad network properties. Ideiasnet will become a significant
minority shareholder alongside existing US-based investors H.I.G. Capital, Tudor
Ventures and HarbourVest Partners.

Bolsa de Mulher joins Batanga Media's portfolio of premium websites, mobile applications
and social media platforms that collectively reach over 150 million unique visitors per
month in the United States and Latin America. Batanga Media, a leader in the US Hispanic
market has in the last few years expanded its reach throughout Latin America to include
operations in Mexico, Colombia, Chile, Venezuela Argentina and Brazil. The addition of
Sao Paulo-based Bolsa de Mulher complements Batanga Media's existing owned and operated
properties in music, entertainment and women's lifestyle and reinforces Batanga Media's
commitment to the Brazilian market.

"Bolsa de Mulher is one of the strongest brands in the Brazilian internet. We believe
that this acquisition brings together a unique set of shareholders, management talent
and media assets that will help position Batanga Media as a leading digital media player
in Brazil," states Sami Haddad, CEO and Director of Investor Relations at Ideiasnet.

With this operation, Ideiasnet continues to build on a strategy of increased dynamism in
the management of its portfolio with an emphasis on investing in fast growing Internet
and technology companies while being attentive to liquidity and merger opportunities. 

About Bolsa de Mulher 
Bolsa de Mulher is the leading women's online destination in Brazil catering to the
needs of women through content areas and online communities focused on Beauty, Diet and
Fitness, News and Gossip, Astrology, Babies, Games, Relationships, Shopping and Work. 

About Batanga Media 
Is the largest independent digital content and social media company for Latin America
and Hispanic communities around the world. Founded in 1999, Batanga Media is
headquartered in Miami, Florida and has operations in 14 countries. 

About Ideiasnet 
Ideiasnet (IDNT3:BZ) is a Brazilian venture capital firm that invests in fast growing
technology companies in the areas of Digital Commerce, Digital Media, SaaS ,Mobile,
Health and Education. 

Ideiasnet Contact: 
Carlos Eduardo Rocha Gadelha 
Phone: 55-21-3206-9206

Ideiasnet S.A.
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