Swisse Wellness, Australia's #1 Multivitamin Brand, Arrives at Walgreens Stores Nationwide

Thu Feb 14, 2013 7:00am EST

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Swisse Premium Multivitamins for Men and Women, Supplements for Heart Health,
Energy and Nutritional Support Now Available in the U.S.


CHICAGO,  Feb. 14, 2013  /PRNewswire/ -- Swisse Wellness,  Australia's top
multivitamin brand, today announced availability of 15 of its most popular
multivitamins and dietary supplements in U.S. Walgreens stores nationwide.
Swisse selects premium ingredients for its multivitamins and supplements, which
are clinically proven through years of research and scientifically tested for
maximum efficacy.  

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Swisse products arriving at Walgreens include the company's best-selling
multivitamins, Men's Ultivite F1 and Women's Ultivite F1, Swisse Ultiboost Wild
Krill Oil and Ultiboost Co-Enzyme Q10, formulated to support healthy cholesterol
levels and circulation in healthy individuals.

"Our carefully selected premium ingredients and researched formulations are key
differentiators for Swisse products.  We believe in providing vitamins and
supplements that absorb and perform at high levels and are supported by
research," said  Radek Sali, CEO of Swisse Wellness. "Our philosophy is to put
our consumers first and deliver on our core principles to celebrate life every
day."

"We are thrilled to bring Swisse multivitamins and supplements to the U.S. and
look forward to contributing to greater wellness nationwide. We are also excited
to be working with an iconic retailer such as Walgreens. They are a company that
shares our vision of making people healthier and happier across America," said
Sali.

For more than 25 years, Swisse Wellness has been rooted in scientific study and
a belief in the importance of positive health and wellbeing. The Australian
company maintains a benchmark for quality as each product is analyzed for
nutritional balance and the F1 Ultivite range undergoes 300+ quality control
checks.

"We are impressed by Swisse's growth, commitment to its principles and the
research investment in the premium quality of their multivitamins and
supplements," said  Robert Tompkins, divisional vice president and general
merchandise manager for Walgreens. "We are proud to offer Swisse products at
Walgreens stores as part of our commitment to helping our customers get, stay
and live well."

Swisse has grown more than 350 percent since 2009 and added 100 employees in the
last year. The company's U.S. expansion includes opening an office in  Chicago,
introducing additional product lines and entering new retail partnerships. 
Swisse U.S. products are made in America.

Academy Award winner  Nicole Kidman  is the Global face of Swisse Wellness and
will be featured in the brand's U.S. marketing campaign.

Swisse products now available at Walgreens include: Men's Ultivite F1, Ultiboost
Appetite Control, Ultiboost Co-Enzyme Q10, Ultiboost Glucosamine +, Ultiboost
Hair Skin Nails, Ultiboost Inner Balance, Ultiboost Liver Detox, Ultiboost Mood,
Ultiboost Odorless Wild Fish Oil 1000mg, Ultiboost Sleep, Ultiboost Wild Fish
Oil Concentrate, + Vitamin D3, Ultiboost Wild Krill Oil, Ultivite + Energy
Effervescent and Women's Ultivite F1. For full product information, visit 
http://www.swisse.com/us/products.

In  Australia, Swisse Wellness has an expansive range spanning vitamins,
supplements, skincare, organic and wholefood and plan to bring these products to
the US in the future.  

For more information on Swisse Wellness and product availability, please visit 
www.swisse.com.

About Swisse

Swisse Wellness is a privately held Australian company based in  Melbourne.
Swisse is dedicated to making people healthier and happier through clinically
proven natural health products and education.  Established in the 1960s, Swisse
offers an extensive range of market-leading formulas and carries over 160
dietary supplements. These contain premium quality natural ingredients and are
based on decades of significant investment in cutting-edge,
independently-verified scientific research. In  January 2013, Swisse opened its
North American headquarters in  Chicago, IL.  For more information visit: 
www.swisse.com

About Walgreens

As the nation's largest drugstore chain with fiscal 2012 sales of  $72 billion,
Walgreens (www.walgreens.com) vision is to become America's first choice for
health and daily living. Each day, Walgreens provides more than 6 million
customers the most convenient, multichannel access to consumer goods and
services and trusted, cost-effective pharmacy, health and wellness services and
advice in communities across America. Walgreens scope of pharmacy services
includes retail, specialty, infusion, medical facility and mail service, along
with respiratory services. These services improve health outcomes and lower
costs for payers including employers, managed care organizations, health
systems, pharmacy benefit managers and the public sector. The company operates
8,057 drugstores in all 50 states, the  District of Columbia  and  Puerto Rico.
Take Care Health Systems is a Walgreens subsidiary that is the largest and most
comprehensive manager of worksite health and wellness centers and in-store
convenient care clinics, with more than 700 locations throughout the country.

SOURCE  Swisse Wellness


Krissy Zotaley, MWW for Swisse Wellness, +1-312-981-8553, kztotaley@mww.com

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