Telekom Austria puts a premium on new 4G cell phone service

VIENNA Thu Feb 14, 2013 10:38am EST

VIENNA Feb 14 (Reuters) - Telekom Austria is to charge cell phone users an extra 10 euros ($13.44) a month for its 4G broadband service which it has just launched and sees a "good chance" that customers will be prepared to pay up for the higher speeds, technical chief Marcus Grausam told reporters on Thursday.

Nearest rival T-Mobile, a unit of Deutsche Telekom , does not yet offer a similar service and needs more radio spectrum under an auction due to be held this autumn.

Hutchison, which just bought rival Orange Austria, will also not have a fully fledged 4G service before that time, a spokeswoman said. ($1=0.7442 euros) (Reporting by Angelika Gruber; Writing by Michael Shields; Editing by Greg Mahlich)