USA Network Unveils PSYCH The S#cial Sector - A New Interactive Murder Mystery Launches February 15

Thu Feb 14, 2013 6:32pm EST

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Building on Emmy-Nominated Success of PSYCH HashTag Killer, the New Social TV
Thriller Makes Fan Generated Content a Part of the Experience
NEW YORK,  Feb. 14, 2013  /PRNewswire/ --  USA  Network is launching  PSYCH  The
S#cial Sector, a new eight-week multiplatform murder mystery this  Friday,
February 15. Building on the success of the Emmy-nominated, fan favorite 
HashTag Killer,  TheS#cial Sector  centers around an online reality competition
in which contestants are sequestered in an unknown location and one contestant
is voted off each week. When Shawn and Gus (series stars  James Roday  and  Dule
Hill) discover the eliminated contestants are turning up dead, they enlist
self-professed  PSYCH-Os  to become their Digital Assistants and help find the
location of the reality show's house and catch the killer. Fans will help Shawn
and Gus solve the case through a series of real-time communications, mini-games,
crowding-sourcing challenges and an interactive  Fan Theory Board  where fans
can post video responses to weekly challenges from the  PSYCH  characters.
Directed by  Kirsten Nelson  (co-star Chief Vick), this parallel digital
storyline can be played via desktop or tablet at and
Tweeted using #SocialSector.

To view the multimedia assets associated with this release, please click

"PSYCH  The S#cial Sector  is the next evolutionary step in storytelling as it
engages our fans by bringing them into the story with their own social and
video-based content which they can share with other viewers and become part of a
fantastic show experience," said  Jesse Redniss, senior vice president, Digital,
 USA  Network. "This Social TV activation reflects our ongoing efforts to push
the boundaries of storytelling across every screen and harness the immense power
of fandom by creating a deeper connection our viewers."

When  The S#cial Sector  opens, fans find  Shawn (Roday)  enjoying his latest
web addiction, the online reality TV show "The S#cial Sector" - a
last-man-standing competition featuring six contestants and a mysterious host,
sequestered in an unknown location. The Host explains to viewers but NOT to the
contestants that this is a deadly game - when a contestant is eliminated, they
die. Shawn and Gus will interact with their Digital Assistants as they attempt
to figure out where and why the contestants are being killed off. An integral
part of solving this case is  The Fan Theory Board  in which Shawn and Gus will
elicit help from the Digital Assistants, comment on those theories that intrigue
them the most, and pull the best theory of the week directly into the game. Fans
will also earn points on  Club PSYCH  to receive tangible goods, invaluable
signed collectables and show related rewards.

"My involvement in  TheS#cial Sector  has made an impact on me as an actor and
director because I appreciate how these Social TV extensions are changing our
craft by going beyond the linear experience to direct engagement with our fans,"
said  Kirsten Nelson, co-star,  PSYCH. "As this launches, I'm looking forward to
seeing how our fans plunge into this social murder mystery and interact not only
with Shawn and Gus, but with each other to help solve the crime."

The S#cial Sector  was overseen by the executive producers  Chris Henze,  Kelly
Kulchak  and  Steve Franks, as well as the writers of the project  Brittany
Hilgers,  Tory Walker  and  Daniel Carter. It was created in conjunction with 30
Ninjas, a creator of cutting-edge transmedia entertainment, and SocialSamba, the
leader in social storytelling technology, as well as Ralph, a creative agency
specializing in creating content for the entertainment industry, and, a collaborative video storytelling platform enabling the
incorporation of user generated content.

For gallery and episodic photos of  PSYCH  as well as all  USA  projects, visit
the NBC Universal Media Village at  For show
information, including bios, episodes, synopses, loglines, clips and promos,
please log-on to, password: characters.

The #1 network in all of basic cable for seven consecutive years,  USA  Network 
is seen in over 102 million U.S. homes.  USA is a leader in scripted programming
with a powerful stable of originals, spectacular live television and is home to
the best in blockbuster theatrical films, a broad portfolio of acquired series
and entertainment events. Viewers come to  USA  to find television's best in
critically-acclaimed and award-winning original programming. A trailblazer in
digital innovation and storytelling,  USA  is defining, driving and setting the
industry standard for Social TV.  USA is a program service of NBCUniversal Cable
Entertainment, a division of NBCUniversal. The award-winning website is located
at Characters Welcome.

USA  Network is a program service of NBCUniversal Cable a division of
NBCUniversal, one of the world's leading media and entertainment companies in
the development, production, and marketing of entertainment, news, and
information to a global audience.

SOURCE   USA  Network

Suzanne McGee (Digital), +1-212-413-6150,; or Lynn
Weiss (PSYCH), +1-818-777-6682,

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