Inbox Me, Latte Luv; New Study by the Research Now Healthcare Team Reveals Studs and Duds for This Year's Valentine's Day

Thu Feb 14, 2013 7:59pm EST

* Reuters is not responsible for the content in this press release.

  PLANO, TX, Feb 14 (Marketwire) -- 
It's Valentine's Day and regardless of what makes your heart pitter
patter, most Americans don't look to the Motor City for dancing and
romancing. Only 2% of respondents surveyed in a recent Research Now study
reported that Detroit seems like a cool place to celebrate the day of

    The majority of respondents reported that their favorite Valentine's Day
activity is spending a romantic evening at home (45%), followed closely
by dinner and a movie (43%). Despite the growth of deal-of-the-day
websites, only 5% of respondents surveyed reported that they will take
advantage of whatever looks good on Groupon. And an even smaller
percentage enjoy dancing (3%) or ... hanging out with mom (4%).

    When asked where respondents would go if they could go anywhere in the
world for Valentine's Day, the majority reported that Venice (46%) and
Paris (40%) were top of their list for romantic getaways. Casablanca and
Hong Kong received the remaining 12% of respondents' vote (6% and 6%,

    Some like it milk. Some like it dark.
 According to the study, 48% of
survey respondents acknowledged their affection for milk chocolate when
receiving a heart-shaped box. Despite the many health benefits that dark
chocolate provides -- including helping to lower blood pressure -- a
smaller 38.5% of respondents prefer dark chocolate from their Valentine,
with females enjoying dark chocolate more than males. An even smaller
percentage of respondents also enjoy white chocolate (8.5%) and sugar-
and trans-fat free chocolate (1%), while the remaining respondents
reported that it doesn't matter what they receive in their box, as long
as it's in the shape of a ring (4%).

    Modern day conversation
 When it comes to those colorful pastel candy
hearts -- and once early lessons in flirting -- INBOX ME wins among 37%
of respondents' vote as the next grown up conversation for the modern day
candy heart. This is followed closely by LATTE LUV (36%) -- with a
majority of female votes over male. And there are also the occasional
401K 4LYF (14%), ONLYN GF (9%) and AVOID NOID (4%) conversationalists.

    Keep your heart happy and healthy
 While Valentine's Day might be nearly
over for most of the world, there is still time to recognize that
February is also American Heart Month. When asked about heart health,
over half of respondents reported (56%) they never check their pulse when
engaging in cardiovascular activity. Conversely, 16% of respondents
surveyed check their pulse several times during their workout, 13% check
their pulse once during their workout and 12% check their pulse just
before and just after their workout. The remaining 3% surveyed opt not to
participate in cardio, but instead lift weights.

    About the methodology
 The Research Now Healthcare team surveyed 884
people aged 18 and over from February 9th to February 12th, 2013. The
survey was conducted online within the United States via Research Now's
e-Rewards(R) Opinion Panel.

    About Research Now
 Research Now, the leading digital data collection
provider, powers market research insights. We enable companies to listen
to and interact with the world's consumers and business professionals
through online panels, as well as mobile, digital and social media
technologies. Our team operates in 25 offices globally and is recognized
as the market research industry's leader in client satisfaction. We
foster a socially responsible culture by empowering our employees to give
back. To find out more or begin a conversation with us, visit


Heather Milt
Manager, Public Relations
+1 425 313 4844 

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