Amazon Web Services Makes Amazon Redshift Available to All Customers

Fri Feb 15, 2013 4:11am EST

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Customers experienced up to an order of magnitude improvement in data warehouse
performance and ease of use during preview

Technology and consulting partners including SAP, Informatica, and Cognizant add
support for Amazon Redshift to provide customers with analytics, integration
tools, and services
SEATTLE--(Business Wire)--
Amazon Web Services, Inc., an Amazon.com company (NASDAQ: AMZN), today announced
that Amazon Redshift, a fast and powerful, fully managed, petabyte-scale data
warehouse service in the cloud, is now broadly available for use. With a few
clicks in the AWS Management Console, customers can launch an Amazon Redshift
cluster, starting with a few hundred gigabytes and scaling to a petabyte or
more, for under $1,000 per terabyte per year. Since Amazon Redshift was
announced at the AWS re: Invent conference in November 2012, customers using the
service during the limited preview have ranged from startups to global
enterprises, with datasets from terabytes to petabytes, across industries
including social, gaming, mobile, advertising, manufacturing, healthcare,
e-commerce, and financial services. To get started with Amazon Redshift, visit
http://aws.amazon.com/redshift. 

Traditional data warehouses require significant time and resource to administer.
In addition, the financial cost associated with building, maintaining, and
growing self-managed, on-premise data warehouses is very high. Amazon Redshift
not only significantly lowers the cost of a data warehouse, but also makes it
easy to analyze large amounts of data very quickly. With Amazon Redshift,
customers can dramatically increase query performance when analyzing virtually
any size data set, using the same SQL-based business intelligence tools they use
today. Amazon Redshift uses a number of techniques, including columnar data
storage, advanced compression, and high performance IO and network, to achieve
significantly higher performance than traditional databases for data warehousing
and analytics workloads. Amazon Redshift is fully managed, automating all the
common tasks associated with provisioning, configuring, monitoring, backing up,
scaling, and securing a data warehouse. Amazon Redshift is currently available
in the US East (N. Virginia) Region and will be rolled out to other AWS Regions
in the coming months. 

"When we set out to build Amazon Redshift, we wanted to leverage the massive
scale of AWS to deliver ten times the performance at 1/10 the cost of on-premise
data warehouses in use today," said Raju Gulabani, Vice President of Database
Services, Amazon Web Services. "With order of magnitude improvements in
price/performance, Amazon Redshift makes big data analytics accessible to more
people, allowing large organizations to analyze more of their data and smaller
ones to afford fast, scalable data warehousing technology. We are delighted by
the excitement from our preview customers as they`ve experienced the performance
improvement and lower costs that Amazon Redshift delivers." 

Customer Success

Hundreds of customers participated in the Amazon Redshift limited preview, and
the benefits most frequently cited were significantly lower cost, substantially
improved performance, and freedom from having to manage the pain and
undifferentiated heavy lifting of operating an on premise data warehouse. 

HasOffers records and reports billions of desktop and mobile interactions for
performance marketers. "Amazon Redshift introduces a major opportunity to
improve the performance of our real-time reporting, allowing us to run queries
up to 50 times faster than our current OLAP solution," said Nick Sanders, VP of
Engineering at HasOffers. "On top of that, Amazon Redshift reduces overhead for
managing our own stack and drastically simplifies our sharded schema design
through distribution and sort keys. Fundamentally, we believe the combination of
price and performance provided by Amazon Redshift will shake-up the data
warehousing world." 

Photobox is one of Europe`s leading on-line photo service providers. "We started
using Amazon Redshift immediately after it was announced and we obtained crazy
performance, especially in loading data," said Maxime M├ęzin, Data Scientist at
Photobox. "It took just 5 minutes to load a dataset that previously took days to
extract on our side." 

Kongregate`s gaming portal provides thousands of free online and mobile games to
social gamers. "Kongregate was able to realize exponential gains in performance
by rolling one of our largest data tables off our main database and onto the
Amazon Redshift platform," said Jim Greer, CEO & Co-Founder, Kongregate. "Amazon
Redshift has enabled us to perform traffic analysis at a scale that was
previously impossible." 

Accordant Media provides over twenty billion impressions per day for digital
marketing campaigns. "After testing many relational and non-relational database
and data warehouse options, Amazon Redshift is our clear winner," said James
Rooney, Vice President of Platforms at Accordant Media. "Accordant requires both
speed and efficiency when handling the massive data generated by our advertising
campaigns, and we have been tremendously pleased with the performance, price,
and ease of use of Amazon Redshift." 

Scribol recommends content to publishers based on their readers` interests.
"Amazon Redshift enables us to rapidly analyze and identify data points across
our audience of millions of users and billions of actions," said Tomek Klas,
CTO, Scribol. "We`ve been pleased thus far with our experience in the preview
and are very excited about the performance and ability to scale of Amazon
Redshift. The fact that this comes with an attractive price tag has us sold on
the technology and makes Redshift an essential part of our technology stack." 

Partner Support

In the ten weeks since Amazon Redshift was announced, AWS technology software
partners including SAP, IBM, Informatica, Tableau, Attunity, Actuate, Pentaho,
Talend, Birst, Roambi and Pervasive have joined MicroStrategy and Jaspersoft in
enabling customers to continue using the tools they do today. A growing number
of these partners` solutions that leverage Amazon Redshift are available from
the AWS Marketplace for 1-Click deployment with pay-as-you-go pricing.
Technology consulting companies including Capgemini, Cognizant, and Full360 have
consultants ready to help customers with their Amazon Redshift implementations. 

"Having implemented many large-scale data management solutions, we are excited
to use Amazon Redshift to deliver high performance, large scale, and extremely
low cost managed information systems to our clients," said Karthik
Krishnamurthy, Global Head Business Intelligence and Data Warehousing for
Cognizant. "By combining Cognizant's expertise with the performance, price, and
ease of deployment and operation of Amazon Redshift, we will empower our
customers to spend more on growing their businesses and less on their IT." 

"Digital marketers have seen an explosion in the amount and variety of customer
data," said StrongMail CTO Jeremy Sterns. "Working with AWS to leverage Amazon
Redshift with our next generation data model, will give StrongMail's enterprise
marketers enormous cost, performance and ease of use advantages for executing
better targeted, more effective, insight-driven marketing campaigns. These
technologies open up new possibilities that are unavailable to those offered by
legacy email service providers with siloed databases." 

About Amazon Web Services

Launched in 2006, Amazon Web Services, Inc. began exposing key infrastructure
services to businesses in the form of web services -- now widely known as cloud
computing. The ultimate benefit of cloud computing, and AWS, is the ability to
leverage a new business model and turn capital infrastructure expenses into
variable costs. Businesses no longer need to plan and procure servers and other
IT resources weeks or months in advance. Using AWS, businesses can take
advantage of Amazon's expertise and economies of scale to access resources when
their business needs them, delivering results faster and at a lower cost. Today,
Amazon Web Services provides a highly reliable, scalable, low-cost
infrastructure platform in the cloud that powers hundreds of thousands of
enterprise, government and startup customers businesses in 190 countries around
the world. Amazon Web Services offers over 30 different services, including
Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon
S3) and Amazon Relational Database Service (Amazon RDS). AWS services are
available to customers from data center locations in the U.S., Brazil, Europe,
Japan, Singapore and Australia. 

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth`s Biggest Selection.
Amazon.com, Inc. seeks to be Earth`s most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads; Electronics
& Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes &
Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.
Amazon Web Services, Inc. provides Amazon`s developer customers with access to
in-the-cloud infrastructure services based on Amazon`s own back-end technology
platform, which developers can use to enable virtually any type of business.
Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more
pixels and 25% increased contrast, a patented built-in front light for reading
in all lighting conditions, extra-long battery life, and a thin and light
design. The new latest generation Kindle, the lightest and smallest Kindle, now
features new, improved fonts and faster page turns. Kindle Fire HD features a
stunning custom high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and
MIMO for faster streaming and downloads, enough storage for HD content, and the
latest generation processor and graphics engine-and it is available in two
display sizes-7" and 8.9". The large-screen Kindle Fire HD is also available
with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE
data package. The all-new Kindle Fire features a 20% faster processor, 40%
faster performance, twice the memory, and longer battery life. 

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca,
www.amazon.cn, www.amazon.it, www.amazon.es and www.amazon.com.br. As used
herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc.,
and its subsidiaries, unless the context indicates otherwise. 

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from management's
expectations. These forward-looking statements involve risks and uncertainties
that include, among others, risks related to competition, management of growth,
new products, services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and claims,
fulfillment and data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the Securities and
Exchange Commission, including its most recent Annual Report on Form 10-K and
subsequent filings.

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr

Copyright Business Wire 2013

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