Hyundai Super Bowl Ad Places Fifth In YouTube Ad Blitz

Sat Feb 16, 2013 12:30am EST

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With Total YouTube Views at 11.9 Million and Climbing, Consumers Rank Hyundai's
"Team" as the Top 30-Second Automotive Commercial in the Super Bowl




COSTA MESA, Calif.,  Feb. 16, 2013  /PRNewswire/ -- Hyundai is an automotive big
winner in this year's Super Bowl as consumers ranked "Team" the fifth best
commercial, and number one 30-second automotive ad, in the  YouTube Ad Blitz. 
In addition, "Team" cracked the top 10 on  USA  Today's all-important  Ad Meter,
and was the top-performing automotive 30-second ad overall. "Team" also ranked
as the third most re-watched Super Bowl ad out of all advertisers according to 
TiVo.

(Photo:   http://photos.prnewswire.com/prnh/20130130/LA50798-a)  

(Logo:   http://photos.prnewswire.com/prnh/20091001/HYUNDAILOGO)  

"Ad Blitz is a celebration of the most creative, engaging and powerful Super
Bowl ads of the year, providing viewers with a place to watch, learn and chat
about their favorite ads," said  Suzie Reider, head of industry development,
YouTube. "The winners of this year's Ad Blitz represent the ads that resonated
most with viewers, with millions of views and votes on YouTube."  

With more than 14.2 million total views, Hyundai's Super Bowl ads currently have
the fourth highest number of  YouTube  views for any automotive manufacturer. In
addition, Hyundai  Facebook  and  Twitter  social channels are seeing post-game
spikes with 15,000new Facebook fans and the hashtag #pickyourteam currently used
more than 20,000 times.  

In the aftermath of Super Bowl weekend, Hyundai's chart-topping commercials
continue to drive social popularity for the brand and interest for the all-new
seven-passenger  Santa Fe.  The new commercials were deemed the most effective
drivers of web traffic, recognizing the highest consideration increases on key
third party sites such as  Edmunds.com,  Cars.com  and  AutoTrader.com. Web
tracking reveals Santa Fe model page views up 738 percent on Edmunds.com,
Genesis received an 830 percent bump in web traffic on Cars.com and there was a
1,000 percent brand interest increase on AutoTrader.com.

"This is a banner year for Hyundai. Breaking into the top 10 for both the  USA 
Today Ad Meter and YouTube Ad Blitz is a true measure of the success and impact
of our commercials," said  Steve Shannon, vice president, Marketing, Hyundai
Motor America. "This Super Bowl, Hyundai also had the highest1  percentage
increase of new fans. With Twitter traffic at 24.1 million tweets during Super
Bowl XLVII - up nine million from last year - and sites like YouTube and
Facebook continuing to provide consumers with timely information on 'what is
trending now,' it is more important for marketers to cut through the clutter and
rise to the top."

"Stuck", Hyundai's second quarter in-game ad also placed in the  USA  Today Ad
Meter top 20 and was ranked 8th  among all Super Bowl ads by Ace Metrix, the
industry standard in television and video analytics.

"The commercial is really the first step to engagement," continues Shannon. "We
are always reinventing our advertising strategy to ensure that it has multiple
touch points, both on and off the screen. An example of this is our  'Find Your
Seven' social mobile campaign that leveraged the power of Facebook to create an
entertaining dual-screen experience for Super Bowl viewers. With this program
extension alone, we are seeing 8.1 million impressions, 77,000 clicks and more
than 5,800 videos generated."

The increased social chatter and overwhelming positive response to the new
commercials translate to new highs on  Hyundai.com  and dealership websites.
Data obtained after the commercials publicly aired reveal that Hyundai.com
visits increased 51 percent over the January average, while mobile traffic went
up 10 percent year-over-year. Santa Fe, the star of this year's Super Bowl
advertising blitz, received a 591 percent increase year-over-year on its
dedicated model page.  Hyundai dealer sites also benefited with a surge in web
traffic of 261 percent during Super Bowl weekend and a 547 percent peak in
mobile visits.  

The success of Hyundai's Super Bowl advertising campaign extends beyond the
social sphere with national media acclaim including top rankings and
recognitions from leading news authorities such as:

* Fox Sports  ranks "Team" as one of their 10 best-rated Super Bowl commercials 

* Automotive News  labeled "Stuck" and "Epic Play Date"  as "Hits"  
* Autoweek  ranked "Team", "Epic Playdate" and  "Stuck" in the top 10  
* Yahoo!  lists "Epic Playdate" as one of the "Top 10 buzziest ads"  
* TIME  rated "Team" one of the best ads with an A- rating  
* MTV  listed "Epic Play Date" as one of the "The 10 Best Spots"  
* VentureBeat  named "Team" one of the "10 ads that 'won' the Super Bowl this
year"

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in  Costa Mesa, Calif., is a subsidiary of
Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout  the
United States  by Hyundai Motor America and are sold and serviced through more
than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are
covered by the  Hyundai Assurance  program, which includes the
5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's
10-year/100,000-mile powertrain warranty, and five years of complimentary
Roadside Assistance.

For more details on Hyundai Assurance, please visit  www.HyundaiAssurance.com

Please visit our media website at  www.hyundainews.com  and our blog at 
www.hyundailikesunday.com

Hyundai Motor America on  Twitter  |  YouTube  |  Facebook

1  Networked Insights analyzed more than 24,000,000 real-time social media
conversations across Twitter, Facebook, blogs and forums during the Super Bowl. 


SOURCE  Hyundai Motor America


Chris Hosford, (714) 965-3470, chosford@hmausa.com

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