The Creators of Halo and the Publisher of Call of Duty Unveil DestinyTM

Mon Feb 18, 2013 3:00am EST

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Epic, Sci-Fi Universe Introduces Innovative Persistent, Online World Filled with
Sweeping Adventures

Multi-platform Game Takes Console Online Gaming to a New Level
SANTA MONICA, Calif.--(Business Wire)--
A new generation of gaming is upon us. Today, Activision Publishing, Inc., a
wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), together
with critically-acclaimed developer Bungie, revealed the first sneak peak of
their partnership. The game, called Destiny, is an ambitious evolution of the
first-person action genre that brings gamers together in a shared, persistent
world. The result of a large-scale collaboration between Activision, the
publisher of such mega franchises as Call of Duty, Skylanders Spyro`s
AdventureTM and Skylanders GiantsTM, and Bungie, the creators of Halo, Destiny
is poised to become the next advancement in interactive entertainment by melding
first-person action gaming with a persistent, dynamic online world. 

Destiny combines Bungie`s trademark grand scope, sci-fi storytelling and
adventures with visceral first-person action gaming that takes place in an
unfolding, cinematic universe. Additionally, Destiny delivers a unique social
gaming experience to consoles by offering players a connected, living world that
they can explore, combined with vibrant social spaces where they can congregate
and celebrate achievements, and share remarkable adventures grouped with friends
or solo. 

"Bungie defined first-person action games over a decade ago with Halo, and with
Destiny they will evolve the genre once again," said Eric Hirshberg, CEO of
Activision Publishing. "Destiny is a world that evolves. It is a world with wide
boundaries that allows you to roam and explore. It is a world where, even in
story mode, you could encounter other players on their own adventures. And of
course, it is a world that brings all of this together with the visceral, heart
pounding immediacy of an expertly crafted first-person action title. We are very
excited to bring this ambitious, innovative and creative game to players around
the world." 

"Activision focuses on doing a few things, exceptionally well. And Bungie has
had the same ethos," Hirshberg continued. "Together we are focusing the
considerable resources, creativity and energy of both organizations to do
something new, something ambitious, but most importantly, something fun." 

Set in the distant future, Destiny casts players as Guardians of the last city
on Earth, who will traverse the ancient ruins of our solar system from the red
dunes of Mars to the lush jungles of Venus. Able to wield incredible power,
players must battle humanity`s enemies and reclaim all that was lost during the
collapse of mankind`s Golden Age. In a story-driven universe, Destiny`s saga
unfolds through grand talesand sweeping adventures by immersing gamers in a bold
new world filled with cooperative, competitive, public, and social activities,
all seamlessly connected. Bungie`s new next-generation game engine will allow
Destiny to come to life on both the Xbox 360 video game and entertainment system
from Microsoft and the PlayStation3 computer entertainment system, as well as
other future console platforms. 

"Destiny is the game that we`ve been dreaming of building for years. We couldn`t
be more pleased about our extraordinary collaboration with Activision. We
finally have the right partner, team and technology to bring the experience to
millions of players worldwide," said Harold Ryan, Bungie president. "Destiny
will draw players into a world filled with mystery, action, and adventure, but
most importantly, Destiny is more than a disc in a drive, it is a living social
universe filled with other players." 

"Not only does Destiny look amazing, but its new living world will change the
way players think of co-operative online gaming," said global retailer GameStop
president Tony Bartel. "This is just the type of innovation the game industry
has been waiting for and I`m anxious for players to experience the vast universe
of Destiny." 

For more information, visit www.DestinyTheGame.com. For exclusive updates,
follow the official Destiny social channels at www.facebook.com/DestinyTheGame
and @DestinyTheGame on Twitter, and interact directly with the developers at
www.Bungie.net. Pre-order the game now at select retailers around the world.
Activision reiterated that although Bungie`s amazing new world was revealed
today, Activision has not included the launch in its 2013 outlook and there
should be no speculation or expectation of a different result. 

About Bungie

Bungie was founded in 1991 with the goals of developing games that combine
brilliant technology, beautiful art, intelligent stories and deep gameplay, and
then selling enough of those games to achieve its real goal of total world
domination. Bungie has spent the last decade forging the Halo series into an
award-winning global entertainment phenomenon, but their pedigree goes back
twenty-two years with such acclaimed titles as the Marathon Trilogy and the
original two Myth games. 

Armed with the best talent, state-of-the-art technology, and the finest
community on the planet, Bungie is preparing to unleash their newest creation
upon the world, Destiny. More information about Bungie can be found at
www.bungie.net. 

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products. 

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia, mainland China and the region of Taiwan. More
information about Activision and its products can be found on the company`s
website, www.activision.com. 

Cautionary Note Regarding Forward-looking Statements: Information in this press
release that involves Activision Publishing`s and Bungie`s expectations, plans,
intentions or strategies regarding the future are forward-looking statements
that are not facts and involve a number of risks and uncertainties. Factors that
could cause Activision Publishing`s actual future results to differ materially
from those expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the risk
factors sections of Activision Blizzard`s most recent annual report on Form 10-K
and any subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release, and neither
Activision Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements believed to be
true when made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or Activision
Blizzard and are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ materially
from current expectations. 

Halo is a registered trademark of Microsoft Corporation in the United States
and/or other countries.Microsoft is not the publisher of Destiny.Activision has
no affiliation with Halo.

Microsoft, Xbox, Xbox 360 and Xbox LIVE are either registered trademarks or
trademarks of the Microsoft group of companies. "PlayStation" is a registered
trademark of Sony Computer Entertainment Inc. © 2013 Bungie, Inc. All rights
reserved. Destiny, the Destiny Logo, Bungie and the Bungie Logo are among the
trademarks of Bungie, Inc. Published and distributed by Activision. Skylanders
Spyro's Adventure and Skylanders Giants are trademarks, and Call of Duty and
Activision are registered trademarks of Activision Publishing, Inc. 

All other trademarks and trade names are the properties of their respective
owners.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130218005140/en/

Activision, Inc.
Genevieve Waldman, 310-255-2535
gwaldman@activision.com

Copyright Business Wire 2013

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