Sony cuts price of Vita handheld games console in Japan
TOKYO (Reuters) - Sony Corp on Monday slashed the price of its struggling Vita handheld games console in Japan in a bid to spur sales of the device as gamers switch to free or cheap games played on tablet computers and smartphones.
The maker of Playstation consoles trimmed the price of its 3G Wifi version by 10,000 yen ($110) to 19,980 yen, with all other models also reduced, it said in a statement.
Tablets and smartphones are encroaching on the gaming market, with handheld consoles in particular suffering. Sony this month trimmed its forecast for handheld sales, including the Vita and older PSP, to 7 million machines in the year ending March 31 compared with an estimate of 16 million at the start of the business term.
The Vita price comes ahead of a rare Playstation gathering in New York on February 20, when Sony is expected to reveal the successor to its Playstation 3 home console.
(Reporting by Tim Kelly; Editing by Daniel Magnowski)
- Confusion as search for Malaysian jet spreads across SE Asia |
- Malaysia military source says missing jet veered to west |
- Toddler found with heroin at New Jersey daycare center
- Special Report: How China's official bank card is used to smuggle money |
- UPDATE 1-Missing Malaysian plane last seen at Strait of Malacca-source