Subscribers to Home Energy Management Services Offered by Broadband Service Providers in North America Will Reach Nearly 900,000 by 2020, Forecasts Pike Research

Tue Feb 19, 2013 5:00am EST

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BOULDER, Colo.--(Business Wire)--
Aiming to add energy management services to their home automation or home
security packages, broadband service providers (BSPs) have begun offering home
energy management (HEM) services in recent years. Although these services
promise to help consumers reduce or more efficiently control their energy
consumption, and thus their utility bills, adoption so far has been tepid.
Nevertheless, according to a new research brief from Pike Research, a part of
Navigant`s Energy Practice, the number of subscribers to HEM services from BSPs
in North America will grow steadily through the end of this decade, reaching
nearly 900,000 by the end of 2020. 

"This nascent market has yet to find real traction among consumers even though
market drivers do exist," says senior research analyst Neil Strother.
"Consumers` desire to reduce their monthly energy bills, new-home construction,
and home remodeling present opportunities to install the necessary hardware, and
the increasing competition among BSPs in this space demonstrates some market
validation. BSPs, however, will need to lower barriers in order to maximize this
somewhat limited opportunity." 

Those barriers include the relatively high cost of HEM hardware, in addition to
recurring service fees; contracts that require multi-year commitments; uncertain
returns on investment for consumers; energy costs that, for the moment, are
relatively low and stable; a lack of technology standards; a crowded, confusing
market; and lukewarm utility support. Most U.S. consumers (63 percent) say they
are interested in HEM, according to a recent Pike Research survey, but most are
not aware that BSPs currently offer HEM services. 

The research brief, "Home Energy Management from Broadband Service Providers",
analyzes the market opportunity for broadband service providers seeking to drive
adoption of home energy management products among their residential customers.
The report provides an assessment of the demand drivers, basic technologies, and
the typical bundles available in the evolving HEM market. Results from one
recent U.S. consumer survey that gauged consumer sentiment toward home energy
management are also included. Key industry players are highlighted, and regional
and worldwide revenue and subscriber forecasts are provided through 2020. An
Executive Summary of the report is available for free download on the Pike
Research website. 

About Pike Research

Pike Research, which joined Navigant`s global Energy Practice on July 1, 2012,
provides in-depth analysis of global clean technology markets. The team`s
research methodology combines supply-side industry analysis, end-user primary
research and demand assessment, and deep examination of technology trends to
provide a comprehensive view of the Smart Energy, Smart Utilities, Smart
Transportation, Smart Industry, and Smart Buildings sectors. Additional
information about Pike Research can be found at www.navigant.com/pikeresearch. 

About Navigant

Navigant (NYSE: NCI) is a specialized, global expert services firm dedicated to
assisting clients in creating and protecting value in the face of critical
business risks and opportunities. Through senior level engagement with clients,
Navigant professionals combine technical expertise in Disputes and
Investigations, Economics, Financial Advisory and Management Consulting, with
business pragmatism in the highly regulated Construction, Energy, Financial
Services and Healthcare industries to support clients in addressing their most
critical business needs. More information about Navigant can be found at
www.navigant.com. 

* The information contained in this press release concerning the report, "Home
Energy Management from Broadband Service Providers," is a summary and reflects
Pike Research`s current expectations based on market data and trend analysis.
Market predictions and expectations are inherently uncertain and actual results
may differ materially from those contained in this press release or the report.
Please refer to the full report for a complete understanding of the assumptions
underlying the report`s conclusions and the methodologies used to create the
report. Neither Pike Research nor Navigant undertakes any obligation to update
any of the information contained in this press release or the report.

Pike Research
Richard Martin, +1-303-997-7609
richard.martin@navigant.com
or
Laverne Murach, +1-202-481-7336
laverne.murach@navigant.com

Copyright Business Wire 2013

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