Music Products Industry Sees Continuing Sales Growth in 2013, Says New GE Capital Survey

Tue Feb 19, 2013 8:00am EST

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CHICAGO--(Business Wire)--
With consumer demand indicators picking up, participants in the music instrument
industry are optimistic about higher retail sales this year, according to
January survey results released today by GE Capital, Commercial Distribution
Finance (CDF), a leading provider of financing to music dealers. 

Thirty-eight percent of survey respondents expect their sales to increase five
to 10 percent this year, while 43 percent expect increases of 10 percent or
more. Last year, 26 percent expected sales growth of five to 10 percent and 54
percent expected growth of 10 percent or more. 

Based on survey results, fretted instruments, percussion, keyboards and
amplifiers will be the most popular category again - 44 percent this year versus
52 percent last year. Professional audio equipment will again be the second-most
popular category - 37 percent versus 30 percent. 

Online sales appear to be a growing component of participants` business. More
than one-quarter (27 percent) said online sales will comprise between 15 percent
and 45 percent of their business this year, up seven percentage points from
2012. Slightly more than a third of respondents (36 percent) said online sales
make up 15 percent or less of their business, down from 49 percent in 2012. And
17 percent say they do not offer online sales compared to 21 percent last year. 

Despite the expected pick-up in consumer demand, participants in the music
instrument industry are concerned about the growing popularity of online
equipment sales. Forty percent of survey respondents said online retailer and
auction site purchases would have the greatest impact on the music industry in
2013, up from 23 percent one year ago. At the same time, cutbacks in school
music programs concern 19 percent of respondents, up from 12 percent in 2012.
Concern about the lack of consumer demand has fallen to 18 percent from 43

"Like others in this industry, we`re optimistic about consumer demand this
year," said Dave Wilson, commercial leader of CDF`s diversified products group,
which provides inventory financing for dealers of music instruments and related
products. "Although wholesale purchases were soft heading into 2013, we think
that will turn around now that we`re seeing positive signs in the U.S. economy.
Unemployment rates are declining, consumer confidence is improving and home
sales are increasing, - all of which are good news for sales of instruments and
related products." 

To help restore and revitalize music education in U.S. public schools, CDF has
supported Little Kids Rock, which brings free instruments and instruction to
students in underserved schools across the country, since 2008. GE`s support for
community organizations comes in three forms: financial support, volunteer
efforts and intellectual capital. 

For nearly 16 years and through all business and economic cycles, CDF has
supported the music instrument industry with financing programs that enable
dealers to stock a broad selection of products. Inventory financing, also known
as floorplan financing, is an important element of a successful
manufacturer-dealer business model. Manufacturers benefit from enhanced product
flow and increased sales opportunities, while dealers obtain improved terms and
credit availability. 

GE Capital`s survey was conducted Jan. 24-27, 2013. The 104 respondents include
a variety of music industry participants, including retailers, manufacturers and

About GE Capital, Commercial Distribution Finance

GE Capital, Commercial Distribution Finance provided nearly $31 billion in
financing for more than 40,000 manufacturers, dealers and distributors across
North America in 2012. Programs include inventory and accounts receivable
financing, asset-based lending, private label financing, collateral management
and related financial products. Customers have access to exclusive online tools
and analytics to manage their accounts and inventory. For more information,
visit or follow company news via Twitter

GE Capital offers consumers and businesses around the globe an array of
financial products and services. For more information, visit
or follow company news via Twitter ( 

GE (NYSE: GE) works on things that matter. The best people and the best
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GE Capital, Americas
Lisa Tibbitts, 203-956-4582

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