Domtar releases new wave of comical videos, highlighting paper's enduring value in everyday life

Tue Feb 19, 2013 12:01pm EST

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MONTREAL,  Feb. 19, 2013  /PRNewswire/ - To update its award-winning
 PAPERbecause campaign (, Domtar Corporation (NYSE: UFS)
(TSX: UFS) today announced a new
 series of videos that take a humorous approach to highlight the
 irreplaceable value of paper.

The 30-second spots mark the third wave of videos in the campaign that
 showcases the effectiveness and sustainability of paper. While the
 initial videos featured satirical office settings and exaggerated
 pressures to go paperless, the four new videos bring that comedy to
 everyday situations, ranging from a bridal shower to a business lunch.

For example:

A husband disappoints his wife on their anniversary by choosing to send
 an e-card instead of a paper card with a handwritten note.

A woman at a bridal shower receives a hideous vase, but she's relieved
 once she locates the receipt, showing how paper can make any gift the
 perfect gift.

A man using his home computer can't get his new router to work because
 there are no paper instructions, and he cannot log on to download the

A waiter at a restaurant butchers his customers' orders by not writing
 them down.

The videos will debut in March on the websites of The  New York Times,
 National Geographic and other news outlets. They will also be featured
 on,, YouTube ( and

"The PAPERbecause campaign has always promoted the responsible use of
 paper and the need to balance print vs. pixels, and we wanted to
 illustrate several instances of when paper is the most effective way to
 communicate on a logical and emotional level," said  Paige Goff,
 Domtar's Vice-President of Sustainable Business and Brand Management.
 "Our previous office videos reminded people how Domtar has long been a
 leader in sustainable paper production, but with the new videos, we
 wanted to focus on everyday life."

Since PAPERbecause debuted in 2010, it has won many awards from the
 public, the print industry and marketers.

"We've been very pleased with the recognition PAPERbecause has received,
 and we think it speaks to a bigger point," Goff said. "Even after 2,000
 years, there are times when no substitute for paper will suffice."


About Domtar  

Domtar Corporation (NYSE: UFS) (TSX: UFS) designs, manufactures, markets
 and distributes a wide variety of fiber-based products including
 communication papers, specialty and packaging papers and adult
 incontinence products. The foundation of its business is a network of
 world class wood fiber converting assets that produce papergrade, fluff
 and specialty pulps. The majority of its pulp production is consumed
 internally to manufacture paper and consumer products. Domtar is the
 largest integrated marketer of uncoated freesheet paper in  North
 America  with recognized brands such as Cougar®, Lynx® Opaque Ultra, Husky® 
Opaque Offset, First Choice®  and Domtar EarthChoice®. Domtar is also a leading
marketer and producer of a complete line of
 incontinence care products marketed primarily under the Attends®  brand name.
Domtar owns and operates Ariva®, an extensive network of strategically located
paper and printing
 supplies distribution facilities. In 2012, Domtar had sales of  US$5.5
 billion  from nearly 50 countries. The Company employs approximately
 9,300 people. To learn more, visit


Video with caption: "Video: Technical Support". Video available at:


Pascal Bossé


Corporate Communications and Investor Relations

Tel: 514-848-5938


Kathy Wholley


Advertising & Communications

Tel: 803-802-8006

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